NBC Sports Boston, a privately owned entity headquartered in the US and a subsidiary of NBC Sports, was founded in 1981 and operates with approximately 90 employees. The company specializes in broadcast media production and distribution.
On May 9, 2026, NESN and NBC Sports Boston reported banner ratings for their respective seasons, despite the Bruins and Celtics bowing out of the playoffs. NESN’s linear Bruins broadcasts averaged a 2.64 rating, marking a 14 percent increase over the 2024-25 season, according to Nielsen Media data. The regional sports networks noted ratings successes for both teams locally, though the Celtics’ numbers were less clear. Previously, on April 3, 2026, Boston Legacy FC established a multi-year regional media partnership with WBTS (NBC 10) and NBC Sports Boston. This agreement provides WBTS and NBC Sports Boston with live coverage of 13 matches during Legacy FC’s inaugural NWSL season, beginning with Legacy FC’s April 3 match against San Diego Wave FC on WBTS Boston.
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