New Japan Pro-Wrestling, also known as NJPW, is a privately owned company headquartered in Japan. Founded in 1972, the company operates with approximately 50 employees and specializes in martial arts. Functioning as a Japanese professional wrestling promotions company, it has been owned by Bushiroad since 2012.
On August 17, 2026, Jeff Cobb returned to New Japan Pro-Wrestling during the G1 Climax 36 finale, his first appearance in the company since April 2025. Cobb joined Unbound Co., turning on Callum Newman and targeting the United Empire leader, following a brief stint in WWE as JC Mateo and part of the MFT stable. Also on August 17, NJPW announced that Young Lion Yushin Hatazawa, who tried out for the promotion in 2024 and trained in its dojo for over a year, will make his official debut at Korakuen Hall on September 9 as part of the Road to Destruction tour. Earlier, in May 2026, Bushiroad announced its decision to sell all of its shares in NJPW to the company’s television partner TV Asahi and CyberAgent Inc., a Japanese entertainment company already owning several pro wrestling brands. Bushiroad's founder, Takaaki Kidani, who oversaw NJPW for over a decade after acquiring it from Yukes in 2012, indicated that the WWE/Netflix deal was a significant factor in Bushiroad's decision to sell, with the sale finalizing at the end of June 2026.
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New Japan Pro-Wrestling offers 3 products in the sports and media and telecoms services industries. New Japan Pro-Wrestling's product portfolio comprises of search, social, and retail media and martial arts.
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New Japan Pro-Wrestling's revenues were less than $10M in 2024. Caretta Research has split New Japan Pro-Wrestling's revenue into 2 different product categories, the largest of which is professional wrestling. For full access to New Japan Pro-Wrestling's revenue breakdown subscribe to Caretta Portal.
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