NewBlue, privately owned and headquartered in the US, was founded in 2006 and operates with approximately 20 employees. The company reported $2.5M in revenue as of 2024, functioning as a tier 3 media tech buyer. It specializes in graphics, delivering video effects, transitions, and titling technologies.
NewBlue released Captivate 2026, the latest version of its live graphics and broadcast production platform, on June 15, 2026, according to a press announcement made on June 16. Designed for faster, more efficient data-driven productions, Captivate 2026 introduces major advancements, including Apple Silicon support, animated live leaderboards, smarter crawl workflows, expanded Bitfocus integration, and new production automation capabilities across platform performance, graphics automation, and operator control. Previously, on May 19, 2026, NewBlue highlighted Raceland Schools in Kentucky for their use of the Captivate Sport platform. The school employs Captivate Sport for its live sports broadcasts, creating a full production experience that engages the community and provides professional-level presentations for games.
NewBlue offers 3 products in the media tech industry. NewBlue's product portfolio comprises of graphics.
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NewBlue's revenues were less than $10M in 2024. Caretta Research has split NewBlue's revenue into 3 different product categories, the largest of which is live production graphics. For full access to NewBlue's revenue breakdown subscribe to Caretta Portal.
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