NewBlue, a privately owned US-based company founded in 2006, develops and provides video effects, transitions, and titling technologies for live production. Employing approximately 20 people, the company's most recent annual revenue (2023) was less than $10 million.
On March 13, 2025, NewBlue participated in an episode of The AV Exchange, a discussion featuring a live demo of Captivate and a conversation about third-party integrations. A partnership with Starin was announced, integrating NewBlue's Captivate and Fusion live graphics systems into Starin's product portfolio. Additionally, NewBlue partnered with Toolfarm, offering a free annual subscription to Captivate Sport with the purchase of a PTZOptics Producer-4K Bundle. Finally, Code3 AV received the NewBlue Reseller of the Year award, with Mike Neal accepting the award on behalf of Code3 AV.
NewBlue offers 3 products in the media tech industry. NewBlue's product portfolio comprises of production and post production and live production.
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NewBlue's revenues were less than $10M in 2023. Caretta Research has split NewBlue's revenue into 3 different product categories, the largest of which is live production graphics. For full access to NewBlue's revenue breakdown subscribe to Caretta Portal.
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