Pixotope, a privately owned Norwegian company founded in 2013, develops interactive mixed reality technology. Its primary product focuses on live augmented reality and virtual production applications for broadcast, sports, esports, and entertainment industries. As of 2023, the company employs approximately 70 people and generates annual revenue of less than $10 million.
On August 19th, 2025, Phoenix TV Beijing installed Pixotope Graphics for virtual studios and augmented reality. The company was selected following a competitive tender process to provide a virtual production solution. On August 21st, 2025, a strategic collaboration was announced between Pixotope, Unilumin Boston Limited Pro Cyc, and RED Digital Cinema. This collaboration focuses on providing an integrated virtual production package for the FIFA World Cup and other large-scale broadcast events. A separate announcement addressed concerns about the company's absence from the IBC show floor. Finally, the release of Pixotope 25.2 was announced, including the introduction of Pixotope CG, a new edition of Pixotope Graphics for character generation and motion design graphics.
Pixotope offers 11 products in the media tech industry. Pixotope's product portfolio comprises of graphics.
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Pixotope's revenues were less than $10M in 2024. Caretta Research has split Pixotope's revenue into 5 different product categories, the largest of which is tracking. For full access to Pixotope's revenue breakdown subscribe to Caretta Portal.
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Pixotope's customers primarily consist of broadcast television and radio companies. Examples of Pixotope's customers include Globo, Shanghai Media Group (SMG) and China Media Group (CMG). Pixotope has suppliers like Bridge Technologies.
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