China Media Group, also known as CMG, is a state-owned entity headquartered in China. Founded in 2018 through a strategic merger of China Central Television (CCTV), China National Radio (CNR), and China Radio International (CRI), the company employs approximately 50,000 individuals and reported $5.8B in revenue as of 2023. Operating as a unified holding company under the Central Publicity Department of the Chinese Communist Party, CMG functions as the primary vehicle for domestic public discourse and China's global media outreach, focusing on media convergence to deliver content across digital, mobile, and traditional broadcast channels.
China's state broadcaster CCTV reported over 70 billion cumulative cross-media views and official football lottery sales reaching RMB83.3 billion ($11.6 billion) for the 2026 FIFA World Cup, demonstrating record public engagement despite the national team's absence, on July 23, 2026. Earlier, on July 13, China Media Group (CMG) highlighted archival radio records, presented by a Chinese expedition leader in an interview with CMG, as evidence that the Philippines previously acknowledged Huangyan Dao was not within its territory. On June 28, CCTV released an investigative report detailing systematic methods used by Multi-Channel Network (MCN) agencies to manipulate product testing results and deceive consumers on social media and livestreaming platforms. The same day, CCTV's social-media commentary brand Yuyuantantian published an article, which analysts interpreted as a policy-adjacent signal from Beijing, indicating China's ability to withstand a deterioration in trade ties with the European Union.
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Examples of China Media Group's suppliers include Ross Video, Unilumin Group and Avid.
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China Media Group currently holds 21 broadcasting rights for sports competitions including motorsports, multi-sport, winter sports, soccer | association football and aquatics and swimming.
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