NxtDigital, privately owned and headquartered in India, is a key division of Hinduja Group and Hinduja Global Solutions Limited. Founded in 2015, the company operates with approximately 170 employees and functions as a tier 1 media tech buyer, specializing in media and telecommunications. It provides an integrated digital delivery platform, described as the nation's only, utilizing a dual-delivery infrastructure that combines terrestrial fiber and the country’s sole Headend-In-The-Sky (HITS) satellite platform. The company distributes over 750 digital channels to millions of households across more than 1,500 cities, operating in semi-urban and rural Indian markets through a network of over 9,000 local cable partners. Its broadband subsidiary, ONEOTT Intertainment, provides high-speed gigabit internet services, offering converged video, data, and voice solutions.
On May 4, 2026, Zühlke announced the acquisition of nxt digital, a boutique advisory firm specializing in digital transformation for financial services. Following the acquisition, nxt digital will continue its operations as a separate entity under the new name nxt part of Zühlke Group.
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