Sun Direct, a privately owned Indian company founded in 2007, provides direct-to-home (DTH) media and television services. Headquartered in India, it employs approximately 110 people and is a subsidiary of the SUN Group. In 2023, the company reported revenues of approximately $50 million.
The Ministry of Information and Broadcasting demanded over Rs 16,000 crore in retrospective licence fees from direct-to-home (DTH) operators, including Sun Direct, in an action that experts believe could negatively impact the sector's viability. This occurred amidst a broader trend showing a shift in audience preference from satellite television to broadband-enabled on-demand viewing, particularly in urban areas. Despite this industry-wide challenge, the relative market position of four major DTH operators, including Sun Direct, remained largely unchanged. The global DTH services market is projected to grow from approximately USD 134 billion in 2024 to around USD 180 billion by 2033.
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