Odido, also known as T-Mobile Nederland, a privately owned company headquartered in the Netherlands, was founded in 2023 and employs approximately 2,260 individuals. Functioning as a tier 1 media tech buyer, the company specializes in telecoms, operating as a mobile and fixed-line telecommunications provider formed from the 2023 merger of T-Mobile Netherlands and Tele2 Netherlands. Odido offers a wide range of services including mobile, fiber optic internet, TV, and fixed-line services, serving both consumers and businesses. Its brand portfolio also encompasses Ben, Simpel, and Tele2 Thuis.
On October 5, 2026, Telecompaper research indicated that 50+ Mobiel achieved 29 percent marketing reach in August, surpassing Odido and KPN, which both stood at 28 percent in the Dutch telecom market. This development follows reports from October 3 that Apax was preparing to acquire Warburg Pincus's stake in Odido, in a deal that values the Dutch operator at EUR 6.5 billion. Previously, on September 28, Apax was reported to be in advanced discussions to take sole private equity ownership of Odido by acquiring Warburg Pincus's interest; the two investment firms currently each own half of the telecom provider's shares. These discussions emerged after reports on September 26 indicated Apax was nearing a deal to buy out Warburg Pincus from their joint investment in Odido.
Odido offers 5 products in the media and telecoms services industry. Odido's product portfolio comprises of telecoms, media and TV services and consumer electronics.
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