Ontario University Athletics, a non-profit organization headquartered in Canada, employs approximately 110 individuals and reported $73.4M in revenue as of 2023. Functioning as a tier 1 media tech buyer, the organization specializes in media and TV services, operating as a university sport conference focused on Canadian university sports.

Revenue

Founded

-

Headcount

106

Headquarters

Canada

Primary Segment

Spectator Sports

Ownership

Non-profit

News Summary:

On May 13, 2026, former University of Toronto Varsity Blues women's basketball head coach Michèle Bélanger received the prestigious John McManus Award during the Ontario University Athletics (OUA) annual Honour Awards ceremony. Previously, on September 12, 2025, Visaic expanded its partnership with OUA to power the next evolution of OUA.tv, the official streaming platform for university sports in Ontario, introducing a new subscription model and enhanced mobile experience. Earlier, on May 14, 2025, OUA hosted its 2024-25 Honour Awards Banquet, recognizing marketing and promotions achievements with 11 CHAMP Awards, including the 2025 OUA Forsyth Cup Championship. During this same event, Beth Ali, former University of Toronto Executive Director of Co-Curricular Athletics and Physical Activity Programs, received the J.P. Loosemore Award for exemplifying ethics, integrity, and honesty in university sport. This followed the 2025 CFL Draft on April 29, 2025, where 22 OUA football players were selected, with Windsor Lancers linebacker Devin Veresuk chosen second overall by the Hamilton Tiger Cats as the first OUA player drafted.

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Ontario University Athletics offers 3 products in the media and telecoms services and sports industries. Ontario University Athletics's product portfolio comprises of search, social, and retail media and sports tickets, merchandise and sponsorship.
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Ontario University Athletics's revenues were less than $50M in 2024. Caretta Research has split Ontario University Athletics's revenue into 3 different product categories, the largest of which is sponsorship and merchandise. For full access to Ontario University Athletics's revenue breakdown subscribe to Caretta Portal.
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