News Summary:
On July 24, 2026, high-end smartphone prices in China, including those from Oppo and Vivo, saw reductions of 300 to 1,000 yuan, a trend driven by a global downturn in the storage chip industry, though a recovery is anticipated in late 2025. This occurs as Counterpoint predicts a 13.9% year-on-year decline in global smartphone shipments for 2026, reaching approximately 1.08 billion units, the lowest figure since 2013, reflecting decreasing consumer interest in high-end devices. Earlier on July 24, leaks revealed Oppo is preparing the A7 Pro Max, which is expected to be the company's first smartphone to feature a 10000mAh single-cell battery, along with a new Snapdragon 4 Gen 5 processor and 12GB of RAM. Previously, on July 23, reports indicated Oppo is developing an "exotic" "non-folding foldable" handset that resembles a foldable phone but without the ability to fold. Additionally, on July 23, the Oppo Watch X3, a Wear OS smartwatch known for its battery life and durable design, remained largely unavailable for official purchase in the United States.
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