Changhong Group, also known as CHIQ, is a publicly owned company headquartered in China. Founded in 1958, the company employs approximately 32,000 individuals and reported $15.0B in revenue as of 2025. The company's primary product is fibre access, and it operates as a Chinese manufacturer of consumer electronics based in Mianyang, Sichuan.

2025 Revenue

Founded

1958

Headcount

32,000

Headquarters

China

Primary Segment

Fibre access

Ownership

Publicly Owned

Deployments

20

News Summary:

Changhong, owner of the CHiQ brand, secured a sweeping licensing deal for Grundig on July 24, 2026, which could see the European consumer electronics brand return to Australian shelves. This agreement grants Changhong operational control of Grundig across the Asia Pacific region, including Australia. Previously, on March 30, 2026, Changhong announced a strategic partnership with Grundig, reflecting a broader push by Chinese manufacturers to expand overseas through licensing deals. Under this agreement, Changhong obtained a brand license for Grundig across several product categories, including consumer electronics, large home appliances, air conditioners, and selected small domestic appliances, and became responsible for the brand’s international operations and development.

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Changhong Group (CHIQ) offers 17 products in the telecoms tech, media and telecoms services and pro AV industries. Changhong Group (CHIQ)'s product portfolio comprises of fibre access, digital signage and professional display, fixed wireless access, consumer electronics, wi-Fi and mesh networks and set-top boxes.
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Changhong Group (CHIQ)'s revenues were $15.0B in 2025. Caretta Research has split Changhong Group (CHIQ)'s revenue into 8 different product categories, the largest of which is wi-Fi routers, which represents 44% of Changhong Group (CHIQ)'s revenue.
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