ParticipACTION, a privately owned organization headquartered in Canada, was founded in 1971 and operates with approximately 30 employees. Functioning as a national non-profit, originally launched as a Canadian government program in the 1970s, the company is dedicated to promoting healthy living and physical fitness, leveraging search, social, and retail media in its efforts.
In June 2026, ParticipACTION launched the Community Challenge, inviting Ottawans to help the city become Canada’s Most Active Community. Previously, on March 4, 2026, a Joint Assessment Report, finalized under the ParticipACTION project, explored the current state of youth civic knowledge and engagement in Italy, France, Cyprus, and Lithuania. This followed the organization's November 19, 2025, release of its 2025 Report Card on Physical Activity for Adults, which revealed that only 46% of adults in Canada meet physical activity guidelines, underscoring a stagnation in national physical activity levels.
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ParticipACTION offers products in the media and telecoms services industry. ParticipACTION's product portfolio comprises of search, social, and retail media.
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ParticipACTION's revenues were less than $25M in 2024. All the revenue comes from search, display and digital publishing.
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