ParticipACTION, a privately owned organization headquartered in Canada, founded in 1971 with approximately 30 employees, reported $17.3M in revenue as of 2023. The company operates as a tier 2 media tech buyer, primarily providing media and TV services. Functioning as a national non-profit organization, ParticipACTION was originally launched as a Canadian government program in the 1970s with the mission to promote healthy living and physical fitness.
On May 13, 2025, ParticipACTION announced the launch of the ParticipACTION Community Challenge, presented by Novo Nordisk, on June 1, 2025. This challenge encourages physical activity across Canada throughout June, with a $100,000 grand prize for the winning community to support local initiatives. Separately, on an unspecified date, the Honourable Adam van Koeverden announced $5 million in funding from the federal government to support ParticipACTION's Let's Get Moving initiative for 2025-26. This initiative promotes physical activity through national campaigns, community challenges, and reports on activity levels. ParticipACTION also collaborated with registered dietitian Sue Mah on monthly recipes to support active lifestyles.
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ParticipACTION offers products in the media and telecoms services industry. ParticipACTION's product portfolio comprises of media and TV services.
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ParticipACTION's revenues were less than $25M in 2023. All the revenue comes from social and online content creator.
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