ParticipACTION is a privately owned Canadian non-profit organization founded in 1971. Initially a government program, it now operates independently with approximately 30 employees. Its primary offering is a streaming service focused on promoting healthy living and physical fitness. In 2023, the organization reported revenues under $25 million.
On May 13, 2025, ParticipACTION announced the launch of the ParticipACTION Community Challenge, presented by Novo Nordisk, on June 1, 2025. This challenge encourages physical activity across Canada throughout June, with a $100,000 grand prize for the winning community to support local initiatives. Separately, on an unspecified date, the Honourable Adam van Koeverden announced $5 million in funding from the federal government to support ParticipACTION's Let's Get Moving initiative for 2025-26. This initiative promotes physical activity through national campaigns, community challenges, and reports on activity levels. ParticipACTION also collaborated with registered dietitian Sue Mah on monthly recipes to support active lifestyles.
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ParticipACTION offers products in the media and telecoms services industry. ParticipACTION's product portfolio comprises of media and TV services.
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ParticipACTION's revenues were less than $25M in 2023. All the revenue comes from social and online content creator.
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