ParticipACTION, a privately owned organization headquartered in Canada, founded in 1971 with approximately 30 employees, reported $17.3M in revenue as of 2023. The company operates as a tier 2 media tech buyer, primarily providing media and TV services. Functioning as a national non-profit organization, ParticipACTION was originally launched as a Canadian government program in the 1970s with the mission to promote healthy living and physical fitness.
In June 2026, ParticipACTION launched the Community Challenge, inviting Ottawans to help the city become Canada’s Most Active Community. Previously, on March 4, 2026, a Joint Assessment Report, finalized under the ParticipACTION project, explored the current state of youth civic knowledge and engagement in Italy, France, Cyprus, and Lithuania. This followed the organization's November 19, 2025, release of its 2025 Report Card on Physical Activity for Adults, which revealed that only 46% of adults in Canada meet physical activity guidelines, underscoring a stagnation in national physical activity levels.
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ParticipACTION offers products in the media and telecoms services industry. ParticipACTION's product portfolio comprises of search, social, and retail media.
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ParticipACTION's revenues were less than $25M in 2024. All the revenue comes from search, display and digital publishing.
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