Particular Audience

Particular Audience, a privately owned Australian company founded in 2017, employs approximately 560 people. The company provides an AI-driven retail media and personalization platform, DiscoveryOS, designed to improve online retail performance. This platform uses machine learning incorporating behavioral, visual, and linguistic data to personalize search results, product recommendations, and sponsored product placements. The system aims to increase conversion rates, advertising revenue, and customer satisfaction for retailers. Particular Audience's clients include Target, The Good Guys, and Hotel Chocolat. The company operates globally with regional headquarters in London, Sydney, and Vancouver, and advocates for open-source standards such as the Model Context Protocol (MCP).