Particular Audience

Particular Audience is a privately owned company headquartered in Australia. Founded in 2019, it employs approximately 560 individuals. The company specializes in retail media and personalization, operating an AI-native platform called DiscoveryOS. This platform addresses the 'endless aisle' challenge by creating a distinct storefront for each shopper, matching visitors with products they are most likely to purchase. Utilizing multimodal machine-learning (behavior, vision, and language) and sentence-transformer search, Particular Audience delivers hyper-personalised search results, product recommendations, rich media, and automated sponsored-product placements. These systems are designed to maximize "profit-per-pixel" for retailers through a composite KPI of net profit per session, combining higher basket AOV, ad yield, conversion, and reduced markdown leakage. With regional headquarters in London, Sydney, and Vancouver, Particular Audience supports global enterprise retailers and advances open-source standards such as the Model Context Protocol (MCP) to facilitate agentic commerce. Its technology powers customer interactions across organic site search and onsite retail media technology.