Passes, a privately owned company headquartered in the US, was founded in 2022 and operates with approximately 30 employees. Functioning within the Technology, Information and Internet sector, the company provides a dedicated creator monetization platform.
On February 3, 2026, Passes introduced Smart Scheduler, a tool designed to help creators manage content planning, pricing, and posting for consistent output. Earlier, on January 23, 2026, the company announced Auto DMCA, a scalable content protection solution to assist agencies managing multiple creators by automating DMCA takedowns and addressing content leaks. This followed a December 30, 2025, creator webinar co-hosted by Ryan Lu and Naomi Kyle, which focused on content strategy and pricing fundamentals for sustainable earnings on Passes, including practical demonstrations of its messaging features and guidance on membership tier structuring.
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