Passes, a privately owned company headquartered in the US, was founded in 2022 and operates with approximately 30 employees. Functioning within the Technology, Information and Internet sector, the company provides a dedicated creator monetization platform.
On April 28, 2026, Passes, the Los Angeles-based creator platform, announced a comprehensive rebrand, repositioning itself as a "creator accelerator" rather than a "creator monetization platform." This move reflects a broader industry shift where platforms prioritize helping individual creators build sustainable long-term businesses over simply collecting subscription revenue. The company had initially announced its comprehensive rebrand on April 22, introducing a new identity and positioning built around creator ownership, anchored by the idea "Passes is Where Creators Come to Stay." Earlier, on March 30, Grammy-winner Eric Bellinger debuted his creator profile on Passes, offering exclusive content and membership tiers, including $5,000 original song hooks, as the platform expanded its presence across music, sports, and other verticals.
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