Pearl TV, a non-profit organization founded in 2014 and headquartered in the United States, is a coalition of major U.S. broadcast companies. Its primary focus is the transition to NEXTGEN TV (ATSC 3.0), a next-generation television broadcasting standard. Member companies include Cox Media Group, The E. W. Scripps Company, Graham Media Group, Gray Television Inc., Hearst Television Inc., Nexstar Media Group, Inc., Sinclair Broadcast Group, and TEGNA Inc.