Pearl TV, a non-profit organization headquartered in the US, was founded in 2014. The organization functions as a coalition of U.S. broadcast companies focused on transitioning to NEXTGEN TV. Its members include Cox Media Group, The E. W. Scripps Company, Graham Media Group, Gray Television Inc., Hearst Television Inc., Nexstar Media Group, Inc., Sinclair Broadcast Group, and TEGNA Inc.
NextGen TV deployment is moving into a complex phase, grappling with infrastructure choices, receiver realities, and unresolved business models, as noted in an industry roundtable on February 15, 2026, examining what "being live" means operationally. Previously, on January 29, 2026, the ATSC Board of Directors re-elected its 2026 leadership, with Taylor continuing as Chair and Claudy and Markwalter as Vice Chairs; Thakker was named to the Executive Committee, and Brazil's Globo CTO Barros joined the board. Earlier, on January 26, 2026, a group representing local public television stations across America urged the Federal Communications Commission (FCC) to maintain a voluntary transition to NextGen TV, rather than mandating a full shift away from the current broadcast standard. This follows Pearl TV's focus at CES 2026 in January, where the company emphasized low-cost 'vanilla' converter boxes, seeking to replicate the DTV converter box program's success to provide more affordable access to ATSC 3.0.
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