Pearl TV, a non-profit organization headquartered in the US, was founded in 2014. The organization functions as a coalition of U.S. broadcast companies focused on transitioning to NEXTGEN TV. Its members include Cox Media Group, The E. W. Scripps Company, Graham Media Group, Gray Television Inc., Hearst Television Inc., Nexstar Media Group, Inc., Sinclair Broadcast Group, and TEGNA Inc.
On June 2, Advanced HDR by Technicolor joined the Pearl TV NextGen TV Converter Box Program, an initiative supporting the development of affordable ATSC 3.0 converter boxes for the U.S. market. The company stated its technology can integrate high dynamic range into full high-definition video without requiring the bandwidth or hardware costs of parallel HDR and SDR streams, potentially lowering converter box prices for consumers. Rick Dumont of Advanced HDR by Technicolor noted the technology optimizes the NextGen TV viewing experience for consumers by delivering premium video quality in full HD HDR on both HDR and SDR displays. Pearl TV initially unveiled this program at the 2026 CES Show. Previously, in May at the NAB Show in Las Vegas, Pearl TV, a consortium of broadcasters, manufacturers, and industry advocates, showcased prototypes of these new converter boxes. These devices aim to enable consumers to upgrade to ATSC 3.0, also known as NextGen TV, without purchasing new televisions or the more expensive converter/DVR boxes currently available. The initiative addresses longstanding issues for NextGen TV, including low consumer awareness and the lack of affordable ways for viewers to access its enhanced video, audio, and interactivity features on sets not equipped with ATSC 3.0 tuners.
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