Pearl TV, a non-profit organization headquartered in the US, was founded in 2014. The organization functions as a coalition of U.S. broadcast companies focused on transitioning to NEXTGEN TV. Its members include Cox Media Group, The E. W. Scripps Company, Graham Media Group, Gray Television Inc., Hearst Television Inc., Nexstar Media Group, Inc., Sinclair Broadcast Group, and TEGNA Inc.
Converter box manufacturer EKT showcased a new second-generation, Linux-based ATSC 3.0 set-top box during IBC 2026, which began on September 9, 2026. This new device transitions from an Android operating system to reduce memory costs. Earlier, on June 2, Advanced HDR by Technicolor joined the Pearl TV NextGen TV Converter Box Program, an initiative to support the development of affordable ATSC 3.0 converter boxes for the U.S. market. The company stated its technology allows broadcasters and device makers to integrate high dynamic range into full high-definition video without the bandwidth or hardware expense of parallel HDR and SDR streams, potentially lowering converter box prices for price-sensitive households. This program was first unveiled at the 2026 CES Show.
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