Pearl TV, a non-profit organization headquartered in the US, was founded in 2014. The organization functions as a coalition of U.S. broadcast companies focused on transitioning to NEXTGEN TV. Its members include Cox Media Group, The E. W. Scripps Company, Graham Media Group, Gray Television Inc., Hearst Television Inc., Nexstar Media Group, Inc., Sinclair Broadcast Group, and TEGNA Inc.
Advanced HDR by Technicolor announced its participation in the Pearl TV NextGen TV Converter Box Program on June 3, 2026. This initiative supports the development of affordable ATSC 3.0 converter boxes for the U.S. market, a program unveiled at the 2026 CES Show. Technicolor stated its technology could enable broadcasters and device makers to incorporate high dynamic range into full high-definition video without requiring the bandwidth or hardware costs of parallel HDR and SDR streams, potentially lowering converter box prices for price-sensitive households. This follows Pearl TV, a consortium of broadcasters, manufacturers, and industry advocates, showcasing prototypes of new converter boxes at the NAB Show in Las Vegas on May 12, 2026. These prototypes aim to allow consumers to upgrade to ATSC 3.0, known as NextGen TV, without purchasing a new television or one of the more expensive converter/DVR boxes currently available.
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