Pearl TV, a non-profit organization headquartered in the US, was founded in 2014. The organization functions as a coalition of U.S. broadcast companies focused on transitioning to NEXTGEN TV. Its members include Cox Media Group, The E. W. Scripps Company, Graham Media Group, Gray Television Inc., Hearst Television Inc., Nexstar Media Group, Inc., Sinclair Broadcast Group, and TEGNA Inc.
On March 26, 2026, the ATSC 3.0 hybrid broadcast-broadband standard, known as NextGen TV, arrived at NAB 2026, facing continued hindrance from regulatory indecision despite its seminal moment. This followed a national study released on March 18, which found strong consumer interest in affordable NextGen TV converter boxes. Conducted by Magid on behalf of industry consortium Pearl TV, the survey of 600 American adults aged 25 to 54, who use antennas for television, revealed that 81% of respondents would purchase a converter box to maintain access to their free local broadcast TV stations. Earlier, on March 17, the broadcast television industry was described as being at a crossroads, navigating a moment of modernization alongside potential regulatory challenges that could impact millions of American households.
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