News Summary:
Pelmorex Corp.'s subsidiary, The Weather Network's parent company, announced on September 15, 2026, its recommendation for Canada to consider changes to how it warns the public about dangerous weather, including "geofencing" to avoid unnecessary alerts, following a high volume of emergency alerts in Manitoba during a massive June thunderstorm. This initiative follows the Canadian Radio-television and Telecommunications Commission's (CRTC) investigation into the volume of emergency alerts. On August 25, 2026, the CRTC sent a letter to Pelmorex, which operates Canada’s Emergency Alert System, requesting answers about the wireless emergency alerts sent out in Winnipeg and southern Manitoba on June 9, 2026. Earlier, on August 24, 2026, the CRTC announced it was investigating the "unusually high number" of tornado alerts received by Manitobans during the June 9 storm, giving Pelmorex Corp. and wireless providers Bell, Rogers, and Telus until September to respond. Previously, on June 22, 2026, The Weather Network/MétéoMédia was named Canada's #1 Most Trusted News Source for the fourth consecutive year in the annual Pollara Trust in Media study.
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