Persidera, a privately owned company headquartered in Italy, functions as a tier 2 media tech buyer. Founded in 2014, with approximately 50 employees, Persidera reported $64.8M in revenue as of 2024. The company specializes in connectivity and distribution services as an independent network operator in Italy, created as a joint venture between Telecom Italia Media Broadcasting (TIMB) and Network A. Persidera operates a total of five digital multiplexes in its broadcasting network that manage TV channels belonging to several Italian and international publishing groups including Discovery Networks and DeAgostini.

2024 Revenue

Founded

2014

Headcount

47

Headquarters

Italy

Primary Segment

Connectivity and distribution services

Ownership

Privately Owned

News Summary:

On August 21, 2024, Harmonic announced Persidera deployed Harmonic's XOS Advanced Media Processor to improve video delivery. The XOS processor uses AI-powered video compression and quality optimization. Persidera also selected Harmonic's XOS media processor to support video delivery migrations to a new IP-equipped broadcast center. This new broadcast hub uses a hybrid SDI and baseband-over-IP infrastructure, and the XOS processor provides AI-powered video compression and quality optimization, including HDR optimizations. Harmonic further announced the implementation of its XOS Advanced Media Processor by Persidera to enhance video delivery workflows, enabling the delivery of high-quality video at low bitrates. The XOS processor's AI-driven video compression and quality optimization features were highlighted in these announcements.

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Persidera offers 2 products in the media and telecoms services and media tech industries. Persidera's product portfolio comprises of connectivity and distribution services and media and TV services.
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Persidera's revenues were less than $100M in 2024. Caretta Research has split Persidera's revenue into 2 different product categories, the largest of which is pay TV. For full access to Persidera's revenue breakdown subscribe to Caretta Portal.
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