HD plus, also known as Astra, is a privately owned company headquartered in Germany and a subsidiary of SES Satellites. Founded in 2009, with approximately 60 employees, the company reported $150.1M in revenue as of 2023 and functions as a tier 1 media tech buyer. The company specializes in the distribution of High-Definition satellite television programming.
On February 19, 2026, German TV platform operator HD Plus appointed Raoul Ibler to head its marketing division, unifying sales and marketing leadership under his role. Ibler, who previously served as Head of Commercial, assumed immediate responsibility for the marketing team, a move aimed at aligning market communication with retail partners and strengthening the company's customer-focused strategy. This followed an announcement on September 26, 2025, that SES, operator of the ASTRA satellites, and HD PLUS GmbH would work more closely together after a leadership change. Christoph Mühleib, Managing Director at SES in Germany, took over from Andreas Müller-Vondey as the new Managing Director of HD PLUS GmbH, joining its management board effective October 1, 2025. Müller-Vondey departed from HD Plus on September 30, 2025, after shaping the company since 2010.
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