Pickleball

Pickleball, a privately owned entity headquartered in the United States, functions as a tier 1 media tech buyer. Founded in 2023 with an estimated 70 employees, the company is backed by a $225 million structured investment led by Apollo Sports Capital and specializes in sports tickets, merchandise, and sponsorship. Pickleball operates as a multi-platform sports ecosystem dedicated to the administration, commercialization, and digital infrastructure of pickleball globally. It serves as an integrated sports framework uniting professional leagues, consumer products, software assets, and media channels. The organization oversees the Carvana PPA Tour and Major League Pickleball (MLP) under the United Pickleball Association (UPA), alongside brands such as the indoor venue franchise Picklr, the retail operator Pickleball Central, and the global dynamic handicap rating engine DUPR. Its parent companies include Professional Pickleball Association (PPA) and Tennis Channel.