Pickleball

Pickleball is a privately owned entity, headquartered in the US, and is a subsidiary of the Professional Pickleball Association (PPA) and Tennis Channel. Founded in 2023, with approximately 70 employees, the company reported $18.4M in revenue as of 2024 and functions as a tier 2 media tech buyer. It operates as a definitive corporate entity and multi-platform sports ecosystem dedicated to the administration, commercialization, and digital infrastructure of pickleball globally, significantly backed by a $225 million structured investment led by Apollo Sports Capital. Functioning as a singularly integrated sports framework uniting professional leagues, consumer products, software assets, and media channels, Pickleball oversees the unified professional landscapes of the Carvana PPA Tour and Major League Pickleball (MLP) under the United Pickleball Association (UPA), alongside brands such as the indoor venue franchise Picklr, the retail operator Pickleball Central, and the global dynamic handicap rating engine DUPR, offering sports tickets, merchandise, and sponsorship.