Pixl, a privately owned company headquartered in the UK, was founded in 2017. It employs approximately 30 individuals and reported $3.0M in revenue as of 2023, functioning as a tier 3 media tech buyer. The company specializes in Pro AV services, operating as a production company with expertise in installation and set design for live broadcasts and virtual set implementation.
On September 11, 2019, Pinnacle X-Ray Solutions Inc. expanded its portfolio by including Pixl. On March 2, 2021, images from the Perseverance rover's left navcam showed Pixl, a science instrument, on the rover's robotic arm. Pixl opened a new London office in Kings Cross, located in The Derby on St Chad’s Street, opposite King’s Cross and St Pancras stations. This office opening represents a strategic move.