PlaceIQ, now operating as Precisely, is a location data and analytics company. It was founded in 2012 and provides data-driven insights derived from mobile device location data. The company's services assist businesses in understanding consumer behavior, optimizing marketing campaigns, and making location-based decisions. While specific ownership details beyond its current status as part of Precisely are not provided in the given information, the company's history involves the aggregation and analysis of location data to offer business intelligence solutions.