Pladway

Pladway, a privately owned company headquartered in Italy, operates as a company within the Voilàp Group, a multinational corporation that designs and produces smart systems for industries and cities based on intelligent hardware and software elements interconnected for data acquisition and management. Founded in 2018 and employing approximately 10 individuals, Pladway specializes in programmatic advertising, including RTB, operating in the Digital Out Of Home (DOOH) and In-Store Radio sectors. Its Adtech platform enables Brands and Media Buyers to purchase audiences on outdoor screens in real-time through automated processes. Pladway holds an extensive Italian portfolio of digital outdoor advertising available for programmatic purchase. The broader Voilàp Group utilizes Internet of Things solutions, applying know-how developed in Smart Industry to reconfigure traditional businesses such as retail, construction, DOOH, and logistics.