Pladway
Pladway, a privately owned Italian company founded in 2018, is a subsidiary of the Voilàp Group. Employing approximately 10 people, Pladway operates as an adtech platform specializing in real-time bidding (RTB) and programmatic advertising within the digital out-of-home (DOOH) and in-store radio sectors. Its technology facilitates automated purchasing of outdoor advertising space for brands and media buyers. In 2023, the company reported revenues under $10 million and claims to possess the largest Italian portfolio of programmatically accessible digital outdoor advertising inventory.

Revenue

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Founded

2018

Headcount

6

Headquarters

Italy

Primary Segment

RTB and programmatic

Ownership

Privately Owned

Similar Companies

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Pladway offers products in the ad tech industry. Pladway's product portfolio comprises of RTB and programmatic.
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Pladway's revenues were less than $10M in 2023. All the revenue comes from demand side platform (DSP).
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