Pladway

Pladway is a privately owned company headquartered in Italy and operates as part of the Voilàp Group, a multinational corporation that designs and produces systems for industries and cities, based on hardware and software elements interconnected for data acquisition and management. Founded in 2018 with approximately 10 employees, the company specializes in advertising services, functioning as an Adtech platform focused on programmatic advertising within the Digital Out Of Home and In-Store Radio sectors. Its technology enables Brands and Media Buyers to purchase audiences on outdoor screens in real-time and through automated processes. Pladway currently holds the largest Italian portfolio of digital outdoor advertising available for programmatic purchase. The Voilàp Group, through Internet of Things solutions, applies its know-how developed in Smart Industry to reconfigure traditional businesses such as retail, construction, DOOH, and logistics.