Playlist Studio

Playlist Studio, legally operating as Playlist Corporation, is a privately owned company headquartered in Yongsan-gu, Seoul, South Korea. Established in January 2017 as a specialized media joint venture between Naver Corporation's subsidiaries Snow Corp. and Naver Webtoon, the company specializes in content rights. It operates as a digitally native Korean drama and entertainment production studio, pioneering the modern "web drama" format in South Korea. The studio functions as a youth-focused media engine primarily targeting the Gen Z and millennial demographic with narrative content. It maintains an intellectual property repository, including web series franchises such as Love Playlist (which generated over 630 million cumulative views across four seasons), A-Teen, Seventeen, XX (co-produced with terrestrial network MBC), Twenty-Twenty, and the action-drama series Weak Hero Class 1.