Something Special, a privately owned company headquartered in South Korea, founded in 2019 with approximately 10 employees, reported $3.7M in revenue as of 2024. The company specializes in content rights, operating as an independent television format agency, IP incubator, and content production corporation based in Gangseo-gu, Seoul, Republic of Korea. Functioning as a commercial engine, it connects Korean creative talent with international broadcast networks, subscription video-on-demand (SVOD) platforms, and major foreign studios. It manages a global co-development pipeline and maintains strategic representation and distribution partnerships with international production entities such as ITV Studios, Armoza Formats, ViacomCBS International Studios (VIS), and Fox Alternative Entertainment. Its intellectual property (IP) catalog features over 150 non-scripted and scripted television format titles across 26 territories, encompassing dating reality, musical game shows, culinary competitions, and scripted dramas. Notable internationally distributed unscripted formats and broadcast programs include Miracle Habits, Miracle Recipe, When Nothing Goes Right, Go Left, Pitchy Perfect, Touch of Grey, and Outlandish.