Something Special

Something Special is a privately owned company headquartered in South Korea. Founded in 2019 with approximately 10 employees, the company specializes in entertainment content rights. It operates as an independent television format agency, IP incubator, and content production corporation, functioning as South Korea's first specialized, creativity-based global television format development and distribution agency. Rather than a traditional production house, Something Special acts as a centralized commercial engine bridging Korean creative talent with international broadcast networks, subscription video-on-demand (SVOD) platforms, and major foreign studios. The company maintains a global co-development pipeline and strategic representation and distribution partnerships with international production entities including ITV Studios, Armoza Formats, ViacomCBS International Studios (VIS), and Fox Alternative Entertainment. Its non-scripted and scripted intellectual property (IP) catalog comprises over 150 television format titles spanning dating reality, musical game shows, culinary competitions, and scripted dramas across 26 territories, featuring unscripted formats and broadcast programs such as Miracle Habits, Miracle Recipe, When Nothing Goes Right, Go Left, Pitchy Perfect, Touch of Grey, and Outlandish.