Popitas

Popitas, a privately owned company headquartered in Spain, was founded in 2018. Originally developed under the food conglomerate Borges International Group, the brand was acquired in December 2018 by Grupo Apex (Aperitivos y Extrusionados S.A.U.), a major Spanish savory snacks manufacturer, and now operates within Grupo Apex's extensive snack portfolio. The company functions as a Spanish consumer brand specializing in the manufacture and distribution of packaged microwave and ready-to-eat popcorn products, maintaining a significant market share in the Spanish domestic popcorn segment. Its product architecture includes an array of microwave options, encompassing traditional salted, sweet, butter-flavored, zero-fat, and organic varieties, alongside a pre-popped, ready-to-eat line featuring sweet, barbecue, and cheese flavor profiles. The brand employs cross-promotional retail campaigns, partnering with digital platforms like Rakuten TV to offer promotional movie streaming vouchers with product purchases.