Prasar Bharati, also known as PB, is a state-owned entity headquartered in India. Founded in 1997, it operates with approximately 15,570 employees and reported $610.8M in revenue as of 2023. Its main product is Broadcast Media Production and Distribution. The company functions as India's public service broadcaster, organized as an autonomous statutory body established under an Act of Parliament. The corporation was formed to transition the country’s state media units away from direct government oversight into an independent public network. It serves as the parent enterprise supervising Doordarshan (DD), the terrestrial and satellite television network, alongside Akashvani (All India Radio). Tasked with a public service mandate to safeguard demographic diversity, foster national integration, and disseminate unbiased information, Prasar Bharati reaches virtually the entire Indian population. It funds its extensive infrastructure via direct governmental grants, commercial airtime advertising sales, and its free-to-air direct-to-home (DTH) satellite platform, DD Free Dish.
Prasar Bharati partnered with In-Dot Sports Pvt. Ltd. to launch the Kisan Cricket League (KCL), an initiative announced on October 8, 2026, which aims to create pathways for rural and semi-urban talent through sport entertainment and nationwide media access, with its inaugural season scheduled for 2027. The league will utilize digital auditions, AI-enabled screening, and physical trials to identify aspiring cricketers and singers across India. Earlier on October 9, 2026, Aditya Chaturvedi, Head of WAVES OTT at Prasar Bharati, stated that its digital platform plans to introduce micro-dramas within the next one to two months as it expands its content offerings to attract younger audiences and emerging creators.
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