Prima TV, a privately owned company based in Romania and part of Clever Media Network, was founded in 1997. Employing approximately 200 individuals, the company reported $12.5M in revenue as of 2024. Functioning as a tier 1 media tech buyer, Prima TV specializes in broadcast television and radio services, operating as a Romanian broadcaster.
Prima TV, the Romanian commercial television channel, upgraded its scheduling system in July 2026, transitioning from Provys to Etere. This enhancement strengthens its partnership with Etere, following the successful deployment of Etere Playout Automation in 2024, and involves the integration of Etere Broadcast Management System (BMS) for scheduling. Previously, on May 7, 2026, Egyptian billionaire Naguib Sawiris and Franco-Tunisian media executive Tarak Ben Ammar sold the digital terrestrial television multiplex operated by their Italian media company, Prima TV, to telecommunications engineering firm Syes for approximately €2.5 million. This divestment marks another step in Sawiris’ gradual exit from legacy media investments, occurring after the venture generated cumulative losses exceeding €29 million in the two years leading up to the sale.
Prima TV offers 2 products in the media and telecoms services industry. Prima TV's product portfolio comprises of search, social, and retail media and broadcast television and radio.
Subscribe for full access to Prima TV's products in full detail
Prima TV's revenues were less than $25M in 2024. Caretta Research has split Prima TV's revenue into 2 different product categories, the largest of which is linear (thematic channel groups). For full access to Prima TV's revenue breakdown subscribe to Caretta Portal.
Subscribe for full access to Prima TV's revenue in full detail
Prima TV currently holds 27 broadcasting rights for sports competitions including soccer | association football, motorsports, tennis, handball, multi-sport, rugby union, basketball and futsal.
Subscribe for full access to Prima TV's products in full detail 
