Prima TV, a privately owned company based in Romania and part of Clever Media Network, was founded in 1997. Employing approximately 200 individuals, the company reported $12.5M in revenue as of 2024. Functioning as a tier 1 media tech buyer, Prima TV specializes in broadcast television and radio services, operating as a Romanian broadcaster.
On May 7, 2026, Egyptian billionaire Naguib Sawiris and Franco-Tunisian media executive Tarak Ben Ammar completed the sale of the digital terrestrial television multiplex operated by their Italian media company Prima TV to telecommunications engineering firm Syes for approximately €2.5 million, marking another step in Sawiris’ gradual exit from legacy media investments. Previously, on May 4, 2026, the company confirmed the divestment, with the broadcast transmission business having generated cumulative losses exceeding €29 million across the two years leading up to the sale. Italy’s Communications Authority (AgCom) approved the transaction.
Prima TV offers 2 products in the media and telecoms services industry. Prima TV's product portfolio comprises of broadcast television and radio and search, social, and retail media.
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Prima TV's revenues were less than $25M in 2024. Caretta Research has split Prima TV's revenue into 2 different product categories, the largest of which is linear (thematic channel groups). For full access to Prima TV's revenue breakdown subscribe to Caretta Portal.
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Prima TV currently holds 27 broadcasting rights for sports competitions including tennis, basketball, multi-sport, rugby union, handball, soccer | association football, motorsports and futsal.
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