Probe

Probe is a privately owned company headquartered in the Philippines, which reported $4.5M in revenue as of 2023. Founded in 1988 by veteran broadcast journalist Cheche Lazaro, with an estimated 30 employees, the company specializes in media managed services and produces various audio-visual materials including full-scale documentaries, instructional videos, institutional videos, promotional materials, TV shows, and digital content. Probe is known for producing television shows such as “The Probe Team,” “Gameplan,” “5 and Up,” “Cheche Lazaro Presents,” and “Art Is Kool.” The company also maintains Probe Archives, a collection of documentaries and videos spanning 30 years, providing access to content on politics, environment, arts, culture, and social issues. In 2021, Probe launched its 'Tsek Eks' fact-checking campaign, featuring social media personality Macoy Dubs (Mark Averilla), as a response to information crisis. The company expanded its anti-disinformation campaign in 2023 by collaborating with content creators such as Mighty Magulang, Your Tita Baby, Brigiding, and Mathilda Airlines. Probe has been a signatory of the International Fact-Checking Network of Poynter Institute since 2023.