Propagate Content is a privately owned company headquartered in Los Angeles, California, United States, and was founded in 2015. With approximately 130 employees, the company primarily focuses on entertainment content rights. Functioning as an independent mass media studio, film, and television production corporation, Propagate Content was initially capitalized through a strategic investment by A&E Networks. The firm expanded its operations, with Ben Silverman joining as co-chairman and co-CEO in April 2016, introducing a model focused on formatting, localized distribution, and corporate acquisitions. This structural growth included the October 2018 acquisition of Electus and its majority stake in Artists First from Barry Diller’s IAC. The studio controls a multi-genre intellectual property library that encompasses scripted dramas, factual entertainment, documentaries, and digital formats. Its programming and formatting catalog features properties such as Chopped for Food Network, Running Wild with Bear Grylls for National Geographic, Charmed for The CW, Planet of the Apps for Apple TV+, The Goat for Amazon Freevee, and the Netflix sports-documentary anthology Untold.
Sharmista Dev joined Saatchi & Saatchi BBH and Propagate as Head of Growth East on July 20, 2026, taking responsibility for leading growth initiatives and strengthening brand partnerships across the eastern region by leveraging the combined strengths of Saatchi & Saatchi India, BBH India, and Propagate India. Previously, independent studio Propagate Content, founded by Ben Silverman and Howard T. Owens, acquired creator-first agency Sway Social. The acquisition, confirmed in M&A deals on March 15, 2026, aims to strengthen Propagate’s digital marketing and creator-driven media strategy. Sway Social, founded by Callen Hamilton Boyer, specializes in influencer marketing, social media campaign management, and audience engagement analytics, focusing on helping digital talent convert content into measurable revenue. This move expands Propagate's support for talent across the full creator lifecycle, reinforcing its vision as a comprehensive resource for creators.
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Propagate Content offers products in the media and telecoms services industry. Propagate Content's product portfolio comprises of entertainment content rights.
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