PubNative, also known as Verve Group, is a privately owned company headquartered in Germany and is part of the Verve Group. Founded in 2014, the company employs approximately 20 individuals. Functioning as a mobile publisher platform and programmatic ad exchange, it provides monetization solutions for mobile app developers.
On May 27, 2026, Verve Group reported solid organic growth for the first quarter, with like-for-like revenue increasing 3.7 percent to EUR 137.2 million and organic growth reaching 6.4 percent. The company also reported a gross margin of 41.0 percent, indicating structural improvement year-on-year. This followed an analyst report on May 26, 2026, which highlighted Verve Group (XTRA:VRV) recorded Q1 revenue of €146.0 million and a basic EPS loss of €0.01, with net income excluding extra items resulting in a €2.9 million loss. Also on May 26, Verve Group launched its Retail Media offering, establishing what it claims is the first validated closed loop between mobile advertising and retail purchases. This initiative created Germany's largest independent cross-retailer retail media network within ten months, reaching over 85% of households through partners including EDEKA, REWE, Müller Drogerie, and Kaufland stores. The system connects mobile ad impressions with first-party POS transaction data using proprietary targeting and Add2Wallet coupon technology.
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PubNative (Now Verve Group) offers products in the ad tech and services industry. PubNative (Now Verve Group)'s product portfolio comprises of RTB and programmatic.
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PubNative (Now Verve Group)'s revenues were less than $10M in 2024. All the revenue comes from ad exchange.
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