Pubstack, a privately owned French company founded in 2018, provides video business systems focusing on advertisement monitoring and analytics for publishers. As of 2023, the company employs approximately 50 people and generates annual revenue of less than $10 million. Its headquarters are located in France.
On an unspecified date, Pubstack announced the appointment of Ronan Murphy as Country Manager for the United Kingdom, furthering its global expansion and commitment to UK publishers. Separate articles discussed challenges faced by premium publishers in the programmatic ad ecosystem, noting their undervaluation despite quality journalism and loyal audiences. Another article explored the limitations of legacy ad stacks and how hybrid infrastructure offers scalability, performance, and control while adhering to privacy and user experience standards. A further article detailed the benefits of hybrid header bidding, combining client-side precision with server-side scalability to enhance ad stack performance. Finally, a guide outlined a five-phase approach to implementing server-side header bidding (SSHB) strategically, emphasizing safety, testing, control, and long-term optimization.
Pubstack's customers primarily consist of media and TV services, video processing and playout and broadcast Media Production and Distribution companies. Examples of Pubstack's customers include Webedia, DPG Media and M6 Group.
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