Pubstack is a privately owned ad tech company founded in 2018 and headquartered in France. The company specializes in providing advertisement monitoring and analytics solutions for publishers. Pubstack's main product is an OVP business backend. As of 2023, the company has a headcount of 50 employees.
Pubstack, an ad management platform for web publishers, released its 'Programmatic Data Benchmark' report for Q1 2024. The report analyzes programmatic advertising in France, Germany, the UK, Italy, and Spain. In related news, Pubstack published an article on traffic shaping, explaining how publishers can control and optimize the flow of ad requests. Additionally, Pubstack's spin-off company, highfivve, shared the results of an A/B test conducted on Pubstack's platform. The test demonstrated the impact of cookieless advertising on revenue, showing a decrease in Cost Per Thousand Impressions (CPM). Lastly, Pubstack discussed the importance of strategic ad unit configuration to maximize advertising revenue, emphasizing the need to consider ad sizes and user experience.
Pubstack's customers primarily consist of video processing and playout and streaming services companies. Examples of Pubstack's customers include M6 Group, DPG Media and Webedia.
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