Rai Way, a publicly owned company headquartered in Italy, is a subsidiary of Radiotelevisione Italiana (RAI). Founded in 2000, the company employs approximately 610 individuals and reported $319.7M in revenue as of 2025. Functioning as a tier 2 media tech buyer, Rai Way specializes in connectivity and distribution services, operating the Rai terrestrial television infrastructure in Italy.
On July 2, 2026, Rai Way announced it had dropped its potential tie-up with EI Towers and would instead focus on its 2024–2027 plan. This decision followed leading shareholders in Rai Way and EI Towers failing to reach an agreement on the terms of a merger by their June 30 deadline, as national broadcaster RAI stated on July 1. Previously, on June 16, negotiations aimed at bringing together the two Italian television tower operators had entered "extra time," extending the talks for another fortnight. Earlier, on June 11, the Science Based Targets Initiative (SBTi) validated Rai Way's decarbonisation targets, which the company defined as part of its Decarbonisation Plan and outlined in its 2025 Annual Financial Report.
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