Red Lorry Yellow Lorry

Red Lorry Yellow Lorry

http://www.rlyl.com
https://www.linkedin.com/company/red-lorry-yellow-lorry/

Red Lorry Yellow Lorry is a privately owned full-service B2B tech PR and marketing agency headquartered in the UK. It was founded in 2003 and currently employs around 70 people. The company offers a range of services including public relations, content marketing, social media management, and event management. Red Lorry Yellow Lorry has worked with a number of high-profile clients, including Google, Microsoft, and IBM.

Revenue

Founded

2003

Headcount

63

Headquarters

UK

Primary Segment

Public Relations and Communications Services

Ownership

Privately Owned

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Nov

25th

2024

12:09

Partnerships and Alliances

How to find the right (strategic) B2B tech PR partner

Finding the right B2B tech PR partner is a bit like dating. You want someone who gets you, understands your quirks, and can navigate your complexities without getting lost. So, how do you find “the one” when it comes to a strategic PR partnership? Here’s our take on finding the right B2B PR strategy: 1.

Nov

13th

2024

12:39

How to launch a standout b2b PR and comms strategy

Let’s face it, b2b tech isn’t exactly synonymous with “wildly creative”—it’s more like “wildly… technical.” But here’s the thing: the most successful b2b PR campaigns are creative. They stand out. They turn “yet another software update” into “oh, that’s actually pretty cool.” So, how do you launch a creative PR campaign that makes waves in the b2b world? Here’s how we approach it at Red Lorry Yellow Lorry: 1.

Nov

1st

2024

00:00

Capital Refinance/Restructure

Ascribe Bioscience selects Red Lorry Yellow Lorry as its US PR and marketing agency

Boston, Mass. – November 4, 2024 – Ascribe Bioscience, an agriculture technology company, has appointed Red Lorry Yellow Lorry as its US PR and marketing agency. Led from the Lorries’ Boston office, the comms program will begin by helping Ascribe refine its messaging to better tell its story to the audiences that matter.

Sep

19th

2024

08:02

Partnerships and Alliances

Convoy PR Group strengthens its MENA regional network with the addition of Saudi Arabia-based W7Worldwide

We are thrilled to announce the addition of Saudi-Arabian marketing communications and consultancy agency W7Worldwide to Convoy, our global partner network! W7Worldwide will provide valuable expertise and dedicated support to Convoy’s b2b tech clients in Saudi Arabia, the GCC and the MENA region.

Sep

9th

2024

09:21

Partnerships and Alliances

How to garner a successful PR partnership

Have you ever wondered what the secret is to having a strong relationship with your PR firm? Maybe you have been (or are) in a place where you’re shopping around for a new agency but don’t know exactly what to look for in your new team.

Jun

11th

2024

11:02

Procurement and Sales, Robotics

Smart Communications selects Red Lorry Yellow Lorry as its PR agency of record in US, UK and DACH

The leading customer communications & forms process automation platform provider is partnering with the lorries to reinforce its brand leadership in the market and build executive profiles in highly-regulated industries BOSTON – June 11, 2024 – Smart Communications, a leading customer communication technology company, has appointed Red Lorry Yellow Lorry as its US, UK and DACH PR agency of record.

May

14th

2024

10:29

The ultimate PPC checklist: 10 tips for b2b success

Digital advertising can be a tricky game. Whether you’re a pro or just getting started, our 10 expert tips will help guide you in the right direction. 1. Adapt metrics to fit your mission The way you approach PPC should be entirely dependent on your end goal.

Jan

9th

2024

05:05

How to collaborate with your b2b PR agency (hero edition)

Disclaimer: this guide is meant for b2b heroes with hearts of gold. If your heart is made of ice and you’re more into world domination, please refer to our other guide called How to dominate your b2b PR agency.

Jan

9th

2024

05:04

How to dominate your b2b PR agency (villain edition)

Disclaimer: this guide is for masters of evil only. If you’re a hero with a heart of gold, please refer to our less satirical and evil-free guide called How to collaborate with your b2b PR agency.

Nov

30th

2023

11:06

Meet the lorries: Jenn Kochanski

Jenn Kochanski is our newest PR senior account executive in Boston. So, we thought it was high time we introduced her! What’s your guilty pleasure? Afternoon Diet Cokes What’s something not many people know about you? I’m a huge reader and can always give a book recommendation.

Oct

5th

2023

10:22

Artificial Intelligence

Why a fintech and DeFi PR strategy matters

‘Lack of trust’ – a much-repeated phrase used to explain sluggish fintech adoption, often as an (inaccurate) shorthand for broader structural issues. The last few years have been challenging for the fintech sector. Public scandals such as the U.S. Congress report on PPP fraud and the crypto winter of 2022, have eroded confidence in fintech due to perceived failures in fraud prevention and fee collection.

Sep

27th

2023

09:02

Location-based entertainment; how to make the most of your show marketing

The premier events for the attractions industry are taking place over the next few months. IAAPA Expo Europe takes place in Vienna, Austria next week followed by IAAPA Expo in Orlando, US in November. These conferences and exhibitions bring together attractions operators from all over the world and the industry’s leading technology and service providers to introduce new projects and offerings.

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