Red Mas, also known as Día TV and Red+, is a privately owned company headquartered in Colombia, parented by Claro. Founded in 2012 and employing approximately 50 individuals, the company specializes in broadcast television and radio, also functioning as a tier 1 media tech buyer. Established as Día TV and rebranded in 2017, the station is headquartered in Bogotá and operates as a primary content vehicle for Claro’s cable television platform in Colombia. The channel specializes in news, analysis, and entertainment programming, utilizing the infrastructure of its parent telecommunications company to reach a broad subscriber base. As a cable-exclusive network, Red Mas serves as a technical alternative to national free-to-air broadcasters, focusing on integrated digital and linear information services.
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