Rede Bahia

http://www.redebahia.com.br
https://www.linkedin.com/company/redebahia/

Rede Bahia is a privately owned company headquartered in Brazil. Founded in 1985, originally as the Magalhães Group, and employing approximately 710 individuals, it reported $22.6M in revenue as of 2023, functioning as a tier 3 media tech buyer. Its main product is broadcast television and radio. The company operates as the largest media conglomerate in Northern and Northeastern Brazil, serving as the primary regional affiliate for TV Globo in the state of Bahia, and has evolved into a diversified ecosystem spanning television, radio, digital portals, and events.

2023 Revenue

Founded

1985

Headcount

813

Headquarters

Brazil

Primary Segment

Broadcast television and radio

Ownership

Privately Owned

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Rede Bahia offers 10 products in the media and telecoms services industry. Rede Bahia's product portfolio comprises of broadcast television and radio and search, social, and retail media.

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Rede Bahia's revenues were less than $25M in 2023. Caretta Research has split Rede Bahia's revenue into 3 different product categories, the largest of which is linear (local broadcaster). For full access to Rede Bahia's revenue breakdown subscribe to Caretta Portal.

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