Refinery29

Nail Gatekeeping: Refinery29 Explores the Trend with TGB Ambassadors When Did Nail Designs Become Top Secret? Would you ever gatekeep your nail tech? Or keep your nail designs and colour choices under wraps? Maybe you’ve been keeping your love forreddy BIAB™ a secret from your friends? Recently Refinery29 approached us with this intriguing angle, and our initial reaction was sceptical.

Since its debut, 29Rooms has revolutionized the experiential marketing space, becoming one of the first large-scale immersive events to merge culture, creativity, and community. Powered by insights from R29 Intelligence, Refinery29’s proprietary research and data platform, 29Rooms is designed to reflect what audiences want most — experiences that are meaningful, inspiring, and community-driven. With hundreds of thousands of attendees and a global digital reach, 29Rooms has set the standard for how brands and audiences connect in real life.

There’s no doubt that lip pencils are bigger than ever, but did they ever really leave? “Lip liner has always been transformative and is a hallmark of so many iconic makeup looks,” makeup artist and Sephora beauty director Myiesha Sewell tells Refinery29, referencing signature techniques from the ‘90s supermodel era and Chola culture, which popularized dark, contrasting lip liner.