RTL AdAlliance Austria, also known as IP Österreich, is a privately owned company headquartered in Austria. Operating as part of RTL AdAlliance, a subsidiary of RTL Group, it was founded in 2025 and operates with approximately 70 employees. Functioning in Broadcast Media Production and Distribution, the company operates as an international advertising marketer, working to enable international brands to reach European target audiences by uniting content publishers. It provides advertisers with access to over 100 TV channels, 350 print media, and 5,000 websites, combining broadcast, publishing, and adtech companies in Europe. This network offers over 150 million daily TV viewers and more than 4 billion online ad impressions per month from a single source, covering reach within and outside of Europe. Globally, 250 sales experts, including several based in Austria, support international advertising campaigns. Clients access advertising inventory designed to reach specific target groups. The company also offers insights and study results for the media sector. Through marketing strategies, adtech solutions, and media sales expertise, it assists publishers in utilizing their offerings. While RTL AdAlliance's main headquarters are in Luxembourg and Hamburg with representation across Europe and North America, its largest sales unit is located in Vienna, further emphasizing its presence in Austria.
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