Sabio, a privately-owned US company founded in 2014, develops a proprietary connected TV (CTV) audience platform and ad server. Part of the Sabio Holdings group, it employs approximately 100 people and, as of 2023, reported revenues under $25 million. Its main product offerings are in real-time bidding (RTB) and programmatic advertising. Vidillion is a subsidiary of Sabio.
Sabio Group delivered results for ESP Group, demonstrating the business value of contact centre modernisation, showing measurable improvements in efficiency, customer experience, and business growth (multiple sources, dates not specified). On September 15, 2025, Sabio Holdings announced monthlong programming for Hispanic Heritage Month on its Creator Television network. A separate publication, unrelated to Sabio Group's activities, mentions a study on ultrasound-guided placental gene therapy.