Sabio is a privately owned company headquartered in the US. Operating under its parent company, Sabio Holdings, it has a subsidiary named Vidillion and primarily provides advertising services. Founded in 2014, with approximately 100 employees, the company specializes in the development of a proprietary CTV audience platform and ad server.
On February 18, 2026, Sabio commented on Gartner's prediction that by 2027, half of organizations that cut customer service staff due to AI will need to rehire into similar roles, suggesting many companies apply AI with incorrect intent and success measures. Earlier the same day, the company released an article highlighting how enterprise AI platform hopping can diminish return on investment by adding complexity compared to individual user experiences. Previously, on February 10, 2026, Sabio offered its perspective on Gartner's prediction that generative AI resolution costs will exceed $3 by 2030, potentially surpassing offshore human agents and contradicting previous CX industry predictions. This follows the company's announcement on February 5, 2026, that it appointed Christian Gladwell as Senior Director of Strategy and Partnerships to lead its CTV growth. Gladwell, a former M&C Saatchi Performance CEO and Dentsu global lead, joined to strengthen Sabio's senior leadership team, accelerate international expansion, and deepen relationships with agencies and strategic partners across key markets.
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