Sabio is a Privately Owned company headquartered in the United States. Part of Sabio Holdings, with subsidiary Vidillion, the company was founded in 2014 and employs approximately 100 individuals. It specializes in RTB and programmatic solutions, functioning as a developer of a proprietary CTV audience platform and ad server.
On July 21, 2026, Sabio focused on strategies to reach culturally diverse audiences on CTV and OTT platforms, noting that these groups represent nearly all U.S. population growth and form an increasingly diverse segment of streaming audiences. Simultaneously, the company detailed its approach to enhancing Connected TV (CTV) advertising strategies, aiming to help advertisers target and connect with consumers amidst significant shifts in viewing habits. Earlier on the same day, Sabio introduced activation strategies for engaging consumer-packaged goods (CPG) consumers, utilizing cross-screen tactics to help advertisers retain and recruit shoppers in a market marked by inflation and rising competition. The company also presented viewability solutions to safeguard CTV ad spend, addressing the issue of ads running on "dead screens" where content plays while televisions are off or unwatched, thereby helping validate media expenditure. Previously on July 21, 2026, Sabio offered assistance to advertisers seeking to reach back-to-school shoppers through CTV and OTT ad campaigns for categories including clothing, school supplies, electronics, and home décor.
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