Sabio Holdings, a publicly owned company founded in 2017 and headquartered in the US, employs approximately 150 people. As of 2023, its business consists of a portfolio of companies focused on streaming television advertising. These companies offer services encompassing demand-side platform (DSP) advertising (Sabio), real-time measurement and attribution software (App Science), and cloud-based ad insertion, content distribution, and management (Vidillion). The overall business model centers on providing solutions for connected TV (CTV) advertising, audience analytics, and content monetization within the streaming television ecosystem.