SailGP is a privately owned company headquartered in the UK. Founded in 2018, it employs approximately 220 people and functions as a tier 1 media tech buyer. Its main product is spectator sports, operating the SailGP championship, a global sports organization that features high-performance F50 catamarans competing in a series of international events.
On April 23, 2026, Prime Minister Christopher Luxon dismissed business concerns about his government's lack of funding to bring SailGP back to Auckland. This followed criticisms from Auckland's events boss, who earlier that day described the government's decision as a "significant loss," with Tourism Minister Louise Upston stating the increased cost for the 2027 regatta did not meet Major Events Fund criteria. Also on April 23, SailGP confirmed Auckland will not appear on its 2027 schedule, citing an inability to reach an agreement on terms for the global foiling league's return. Previously, on April 20, Explora Journeys announced a multi-year global partnership, becoming the title partner for the Swiss SailGP Team. The team will now compete as the Explora Journeys Swiss SailGP Team, as the luxury cruise line expands its brand visibility through high-performance sport.
SailGP offers 2 products in the sports and media and telecoms services industries. SailGP's product portfolio comprises of water sports and media and TV services.
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SailGP sells broadcasting rights of its sailing competitions to 11 companies globally, covering 3 countries. SailGP's rights holders include Grupo Globo.
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