SailGP is a privately owned company headquartered in the UK. Founded in 2018, it employs approximately 220 people and functions as a tier 1 media tech buyer. Its main product is spectator sports, operating the SailGP championship, a global sports organization that features high-performance F50 catamarans competing in a series of international events.
SailGP appointed sports sponsorship and communications agency Fuse on July 23 to lead PR and communications activity for the Emirates Great Britain Sail Grand Prix, taking place in Portsmouth on July 25-26. Earlier on July 23, SailGP outlined its 2030 strategy, detailing plans to expand the championship by the end of the decade with more teams, events, and a broader global audience. Also on July 23, SailGP CEO Russell Coutts announced a major change to the race format, stating that all Qualifying Rounds for the rest of 2026 will adopt a "Group Racing" basis. This follows Emirates' renewed partnership with SailGP, confirmed on July 22, for the Emirates Great Britain Sail Grand Prix Portsmouth. As part of this renewed agreement, Emirates will serve as the Title Partner of the Portsmouth event, a Global Partner and Exclusive Airline Partner of SailGP, and the Naming Partner of the Emirates Great Britain SailGP Team.
SailGP offers 2 products in the media and telecoms services and sports industries. SailGP's product portfolio comprises of water sports and media and TV services.
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SailGP sells broadcasting rights of its sailing competitions to 11 companies globally, covering 3 countries. SailGP's rights holders include Grupo Globo.
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