Sally Beauty Holdings, Inc. is a publicly owned company headquartered in the US. Founded in 1964, it employs approximately 9,210 individuals, with its main product focus being retail. The company functions as a global distributor and specialty retailer, offering professional beauty products to both retail consumers and salon professionals.
On September 28, 2026, Sally Beauty entered a multiyear partnership, becoming the Official Beauty Retailer for the NFL's Dallas Cowboys and the team's iconic Dallas Cowboys Cheerleaders. This agreement integrates the beauty retailer's hair color, hair care, and nail care into Cowboys-related advertising, digital content, appearances, and in-person activations.
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