Schibsted, a publicly owned company headquartered in Norway, was founded in 1839 and employs approximately 6,240 individuals. It primarily focuses on technology, information, and media, operating various media brands including VGTV in Norway.
On June 3, 2026, the Norwegian Consumer Council (NCC) and none of your business (NOYB) filed a joint complaint with the Norwegian data protection authority (Datatilsynet) against Schibsted. The complaint targets Schibsted's implementation of a 'pay or okay' system across its media platforms, where the prominent Nordic media group, which owns outlets including VG, Aftenposten, Bergens Tidende, and Stavanger Aftenblad, requires readers to pay NOK 49 for privacy protection to avoid tracking and surveillance-based marketing. Previously, on June 2, VG Editor-in-Chief and CEO Gard Steiro presented the outlet’s "speedboat" strategy at WAN-IFRA’s World News Media Congress in Marseille, discussing the future of trust and convenience in news products in an AI-driven landscape. This followed the May 29 announcement that Raoul Grünthal will succeed Ole Jacob Sunde as the new Chair of the Tinius Trust, Schibsted’s long-term owner, at the upcoming Annual General Meeting on June 17. The Trust's mandate includes safeguarding free and independent media and ensuring stable conditions for journalism in the Nordic region.
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