Shemaroo Entertainment, publicly owned and headquartered in India, was founded in 1962. With approximately 780 employees, the company reported $78.6M in revenue as of 2025 and functions as a tier 2 media tech buyer. Originally established as a family-run book circulating library, Shemaroo Entertainment has evolved into an integrated content aggregator and distributor specializing in broadcast television and radio. The company manages an intellectual property library exceeding 3,700 titles, encompassing classic Bollywood films, regional cinema (Gujarati, Marathi, Punjabi), and devotional programming. While historically dominant in the home video (VHS/DVD) market, it has transitioned to digital and broadcast monetization, operating its OTT platform, ShemarooMe, alongside free-to-air satellite channels such as Shemaroo TV and Shemaroo Umang. Beyond its proprietary platforms, Shemaroo Entertainment acts as a B2B content supplier, syndicating its catalogue to global streaming platforms, telecom operators, and in-flight entertainment systems.
On October 8, 2026, Ashwini M joined Shemaroo Entertainment as Planning and Programming Manager – Mobile, announcing the professional move via LinkedIn. Previously, on August 13, the company's Chief Operating Officer, Arghya Chakravarty, stated on Shemaroo's Q1 FY27 earnings call that YouTube Shorts monetization has shown minimal movement, echoing industry-wide concerns. This followed Shemaroo Entertainment securing permission from the Ministry of Information and Broadcasting on August 6 to uplink and downlink Mango TV, a new Hindi-language non-news and current affairs television channel. Earlier, on July 31, Shemaroo Entertainment shut down its free-to-air Hindi entertainment channel Shemaroo Umang, which was subsequently removed from Tata Play and other DPOs. The company attributed this closure to weak advertising monetization, which had left some of its television channels below break-even.
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Shemaroo Entertainment offers 2 products in the media and telecoms services industry. Shemaroo Entertainment's product portfolio comprises of media and TV services and broadcast television and radio.
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Shemaroo Entertainment's revenues were $78.6M in 2025. Caretta Research has split Shemaroo Entertainment's revenue into 2 different product categories, the largest of which is linear TV carriage or subscription (thematic), which represents 70% of Shemaroo Entertainment's revenue.
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