Shotstack

https://shotstack.io
https://www.linkedin.com/company/shotstack/

Shotstack, a privately owned company headquartered in Australia, was founded in 2020 and operates with approximately 10 employees. The company specializes in generative AI, functioning as a video developer platform designed to power applications that create, automate, and personalize millions of data-driven videos.

2024 Revenue

Founded

2020

Headcount

Headquarters

Australia

Primary Segment

Generative AI

Ownership

Privately Owned

Deployments

News Summary:

Shotstack recently shipped an official MCP server on July 22, 2026, enabling direct connection to AI tools such as Claude Desktop, Claude Code, Cursor, ChatGPT Antigravity, and other MCP-aware clients for video creation and rendering via chat, thereby removing the need for hand-written JSON timelines or manual API calls. Previously, on April 28, 2026, the company offered a developer's decision guide comparing FFmpeg, a free, open-source toolkit for media processing, with a video API, described as a hosted rendering service that processes structured JSON payloads over HTTP for asynchronous video rendering. This followed an April 13, 2026, explanation of how an agentic video editing pipeline operates, detailing it as a multi-layer system where an AI agent plans and executes video production autonomously, emphasizing the criticality of understanding system connections. Earlier, on April 12, 2026, Shotstack outlined how to build an OpenClaw skill for video generation, allowing users to obtain rendered videos from Telegram or WhatsApp messages without requiring dashboards, video editors, or manual API calls. In March 2026, the company highlighted the scalability challenges many teams encounter with video production, particularly concerning large volumes of personalized outreach, social ads, or integrated video rendering.

Similar Companies

Subscribe for full access to Shotstack's profile

Shotstack offers products in the enterprise tech industry. Shotstack's product portfolio comprises of generative AI.

Subscribe for full access to Shotstack's products in full detail

Caretta Research has split Shotstack's revenue into 2 different product categories, the largest of which is aI content generation. For full access to Shotstack's revenue breakdown subscribe to Caretta Portal.

Subscribe for full access to Shotstack's revenue in full detail

Jul

29th

2026

06:30

Emerging Tech, Artificial Intelligence, B2B Tag

How to automate Instagram posts with AI video — Shotstack

Most articles about automating Instagram posts are about scheduling tools — Buffer, Hootsuite, Later. They assume you already have a video ready to go. This one doesn’t. This tutorial builds a complete developer pipeline that takes a topic as input and produces a published Instagram Reel as output, with no manual steps in between.

Shotstack

Jul

22nd

2026

06:30

Artificial Intelligence

How to connect Shotstack to your AI tools with MCP — Shotstack

TL;DR Shotstack ships an official MCP server. That means you can connect it directly to Claude Desktop, Claude Code, Cursor, ChatGPT, Antigravity, or any other MCP-aware client, and create or render videos by chatting — no hand-written JSON timelines, no manual API calls.

Shotstack

Apr

28th

2026

18:30

Emerging Tech, B2B Tag

FFmpeg vs Video API: A Developer's Decision Guide — Shotstack

TL;DR FFmpeg is a free, open-source toolkit for encoding, transcoding, and media processing. It runs wherever you deploy it: local machine, container, embedded device. A video API is a hosted rendering service. You send a structured JSON payload over HTTP and receive a rendered video URL, often through an async render job.

Shotstack

Apr

13th

2026

18:30

Artificial Intelligence, B2B Tag

How an Agentic Video Editing Pipeline Works — Shotstack

An agentic video editing pipeline is a multi-layer system where an AI agent receives a goal, plans the work, calls the tools it needs, and produces a finished video without human intervention. Understanding how those layers connect and where they break down is what separates a working pipeline from one that fails in production.

Shotstack

Apr

12th

2026

18:30

Artificial Intelligence, B2B Tag

How to Build an OpenClaw Skill for Video Generation (Step

Getting a rendered video back from a plain Telegram or WhatsApp message is possible with a single OpenClaw skill. No dashboard, no video editor, no manual API calls. Just a message in and a video URL out.

Shotstack

Mar

15th

2026

18:30

Emerging Tech, B2B Tag

12 Best Video Automation Software in 2026 — Shotstack

Most teams hit the same wall with video: the first ten videos are fine, but the next thousand are not. Whether you are generating personalized sales outreach, producing social ads across dozens of formats, or building video rendering directly into your product, doing it manually doesn’t scale.

Shotstack

Mar

11th

2026

18:30

Emerging Tech, B2B Tag

FFmpeg CRF: Constant Rate Factor Explained — Shotstack

CRF (Constant Rate Factor) in FFmpeg is one of the most useful options for encoding video. It allows you to give the encoder a quality target and lets it determine how much bitrate each frame needs, so you’re not guessing numbers or over-compressing the video.

Shotstack

Mar

3rd

2026

18:30

FFmpeg.wasm: What Is It and How to Use It — Shotstack

Shotstack

Feb

25th

2026

18:30

Emerging Tech

Best Personalized Video Software: 2026 Buyer’s Guide — Shotstack

Personalized video isn’t exactly a new concept, but the ROI it’s driving right now absolutely is. We all know the drill: generic email blasts get ignored, and cookie-cutter ads get scrolled past immediately. People just don’t pay attention unless something feels like it was made specifically for them.

Shotstack

Feb

18th

2026

18:30

Emerging Tech, B2B Tag

Localized Video: Strategy, Tools, and Automation — Shotstack

Video is undeniably one of the most effective ways for businesses to capture customer attention and boost engagement. It’s no surprise that roughly 89% of businesses use video as a core part of their marketing strategy.

Shotstack

Jan

11th

2026

13:00

Emerging Tech, B2B Tag

How to automate video editing with 3 methods — Shotstack

For software developers, using video programmatically can often be tricky due to the misconception that the editing process must be done manually. This can be a barrier to building immersive, media-rich applications. The obvious answer is automation, but the choice of architecture, from self-hosted scripts to cloud-based APIs, can have a massive impact on your project’s scalability and speed.

Shotstack

Dec

15th

2025

13:00

Emerging Tech

Data driven personalization: Moving beyond “Hi [Name]” emails — Shotstack

For the better part of a decade, data driven personalization in digital marketing has hit a plateau. It typically resembles an email subject line that reads, “Hi [First Name], we have a deal for you,” or a landing page that vaguely references your city or location.

Shotstack

Shotstack's customers primarily consist of media and TV services, software Development and real Estate companies. Examples of Shotstack's customers include ETX Majelan, Spotify and Habyt.