Shotstack

https://shotstack.io
https://www.linkedin.com/company/shotstack/

Shotstack, a privately owned company headquartered in Australia, was founded in 2020 and operates with approximately 10 employees. The company specializes in generative AI, functioning as a video developer platform designed to power applications that create, automate, and personalize millions of data-driven videos.

2024 Revenue

Founded

2020

Headcount

Headquarters

Australia

Primary Segment

Generative AI

Ownership

Privately Owned

Deployments

News Summary:

Shotstack now allows users to generate AI video images, voice, and music within a single Shotstack render, streamlining the creation of product videos that require visuals, voice-overs, and background music without coordinating separate generation and editing tools, according to an announcement on September 9, 2026. Previously, on August 26, 2026, the company highlighted methods for integrating video creation into applications without requiring developers to build a full editor, offering an embeddable white-label video editor via its Studio SDK and a rendering API for automated video generation. This followed news from August 25, 2026, that Charter Pro integrated Shotstack to provide automated highlight videos for fishing guides across the United States, with an AI assistant shortlisting the platform and an AI agent handling the integration and rendering without human intervention. Earlier, on August 24, 2026, PromoPulse began using Shotstack's API to automate the creation of 1,000 unique videos per month for its distributors, enabling a small team to add a fully automated video channel to their marketing platform without manual editing work.

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Shotstack offers products in the enterprise tech industry. Shotstack's product portfolio comprises of generative AI.

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Shotstack's revenues were less than $1M in 2024. Caretta Research has split Shotstack's revenue into 2 different product categories, the largest of which is aI content generation. For full access to Shotstack's revenue breakdown subscribe to Caretta Portal.

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Sep

9th

2026

06:30

Artificial Intelligence, Product Updates

Generate AI video, images, voice and music in one Shotstack render — Shotstack

Creating a product video from a description takes more than generating a clip. You need visuals, perhaps a voice-over and background music, then a way to bring them together with your product details and branding. If you’re using separate tools for generation and editing, your application has to coordinate those steps.

Shotstack

Aug

26th

2026

19:21

Emerging Tech, B2B Tag

First Video, Model Mortality, Render Arbitrage

Programmatic Video: Feed-First Video, Model Mortality, Render Arbitrage “We shape our tools and thereafter our tools shape us.” – Marshall McLuhan Get Full Access to Trends Pro ❓ What You’ll Learn Which video model shuts

Trends.vc

Aug

26th

2026

06:30

Emerging Tech, New Offerings

Add video creation to your app without building an editor — Shotstack

There are three ways to let users create videos inside your app, and none of them involves building an editor. Shotstack includes an embeddable, white-label video editor (the Studio SDK, installed from npm and running in your own frontend) and a rendering API for editor-less automation.

Shotstack

Aug

25th

2026

06:30

Artificial Intelligence, B2B Tag, New Offerings

Charter Pro turns fishing trips into highlight reels with Shotstack — Shotstack

Charter Pro added done-for-you highlight videos to its app, used by fishing guides across the United States. An AI assistant shortlisted the platform, an AI agent wrote the integration, and Shotstack renders every video with no human in the loop.

Shotstack

Aug

24th

2026

06:30

B2B Tag, Marketing and Promotional Activities, Partnerships

PromoPulse automates 1,000 videos a month with Shotstack — Shotstack

A small team added a fully automated video channel to their marketing platform. Unique videos for every distributor, rendered through the Shotstack API, with no editors and no manual work.

Shotstack

Aug

24th

2026

06:30

Emerging Tech, Artificial Intelligence

driven video studio with Shotstack — Shotstack

A bootstrapped founder with 40 years in broadcast is building an AI entertainment platform where users create finished music videos by chatting with an agent. Shotstack is the rendering layer that assembles every video.

Shotstack

Aug

17th

2026

22:02

A guide to automating video content production for multiple clients — Shotstack

This guide covers the case where your pipeline makes the videos and clients receive finished files without ever touching an interface. TL;DR Yes, there’s an API for this. You build one master template with placeholders, keep a small brand record for each client, and render every client’s video by sending that template’s ID plus a set of merge fields.

Shotstack

Aug

12th

2026

01:00

Artificial Intelligence, B2B Tag

Best practices for agentic video editing — Shotstack

The barrier to building an automated video editing pipeline has been dramatically lowered. Any capable AI assistant or model can do it. All it needs is a rendering layer like Shotstack. This means that Claude/Gemini/ChatGPT using an MCP server, or any coding agent with the CLI, or even a custom agent calling the API inside the terminal, can (and already does) handle everything end-to-end.

Shotstack

Aug

6th

2026

06:30

Generate videos in bulk using the Shotstack API and AI — Shotstack

Creating one video is straightforward. The challenge begins when you need a different version for every product in a catalog, property in a feed, customer in a campaign or onboarding flow, listicle a publication runs, or location your business serves.

Shotstack

Aug

5th

2026

06:30

Render your first video with the Shotstack API — Shotstack

The Shotstack video editing API allows you to automate the process of creating videos. You describe the video in JSON — including its timeline, assets, and output settings — and send that description to a service that renders the finished file.

Shotstack

Jul

29th

2026

06:30

Emerging Tech, Artificial Intelligence, B2B Tag

How to automate Instagram posts with AI video — Shotstack

Most articles about automating Instagram posts are about scheduling tools — Buffer, Hootsuite, Later. They assume you already have a video ready to go. This one doesn’t. This tutorial builds a complete developer pipeline that takes a topic as input and produces a published Instagram Reel as output, with no manual steps in between.

Shotstack

Jul

22nd

2026

06:30

Artificial Intelligence

How to connect Shotstack to your AI tools with MCP — Shotstack

TL;DR Shotstack ships an official MCP server. That means you can connect it directly to Claude Desktop, Claude Code, Cursor, ChatGPT, Antigravity, or any other MCP-aware client, and create or render videos by chatting — no hand-written JSON timelines, no manual API calls.

Shotstack

Shotstack's customers primarily consist of software Development, media and TV services and real Estate companies. Examples of Shotstack's customers include Habyt, ETX Majelan and Spotify.