Shotstack is a privately owned company headquartered in Australia. Founded in 2020 with approximately 10 employees, the company reported $965,064 in revenue as of 2023. The company's main product is generative AI, functioning as a video developer platform used to power applications that create, automate, and personalize millions of data-driven videos.
On April 13, 2026, Shotstack detailed the workings of an agentic video editing pipeline, describing it as a multi-layer system where an AI agent plans and executes video production from a goal, leveraging tools to produce a finished video without human intervention. Previously, on April 12, Shotstack illustrated how to build an OpenClaw skill to generate rendered video directly from Telegram or WhatsApp messages, eliminating the need for dashboards, video editors, or manual API calls. Earlier, on March 15, Shotstack highlighted common challenges in video automation, noting that teams often struggle to scale video production beyond the initial few, particularly for personalized outreach, social ads, or product integration. The company also explained FFmpeg's Constant Rate Factor (CRF) on March 11, identifying it as an effective option for video encoding that allows the encoder to prioritize quality rather than fixed bitrate. This followed Shotstack's March 3 explanation of FFmpeg.wasm, which enables direct client-side use of the FFmpeg command-line tool for video and audio processing in web browsers without requiring server-side setup.
Shotstack's customers primarily consist of media and TV services, software Development and real Estate companies. Examples of Shotstack's customers include Spotify, ETX Majelan and Habyt.
Subscribe for full access to Shotstack's products in full detail 
