Showmax

Showmax

http://www.showmax.com/
https://www.linkedin.com/company/showmax/

Showmax is a privately owned company headquartered in South Africa. It is a subsidiary of Multichoice and NBCUniversal and operates as a tier 2 media tech buyer. Founded in 2015, Showmax employs approximately 130 individuals and reported $6.5M in revenue as of 2023. The company specializes in media and TV services, functioning as an internet TV service in South Africa.

Revenue

Founded

2015

Headcount

130

Headquarters

South Africa

Primary Segment

Media and TV services

Ownership

Privately Owned

News Summary:

On February 15, 2026, the new French owners of MultiChoice, Canal+, implemented further cost-cutting measures by stripping SuperSport of its sports-buying power and delaying local production deals for DStv, leading industry veterans to warn of potential cultural missteps and competitive vulnerability. Earlier, on February 3, 2026, Showmax was reported to be struggling as Canal+, following its takeover of MultiChoice, prioritized profitability with swift cost-cutting initiatives, expected to impact Africa’s creative industry.

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Showmax offers products in the media and telecoms services industry. Showmax's product portfolio comprises of media and TV services.

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Showmax's revenues were less than $10M in 2023. All the revenue comes from video streaming.

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Feb

15th

2026

18:30

Cost Cutting, B2B Tag

Canal+ Strips SuperSport’s Power, Delays Local Shows In DStv Cost Blitz

The new French owners of MultiChoice are moving swiftly to cut costs, stripping SuperSport of its sports-buying power, delaying local production deals, and signalling a leaner future for DStv that has industry veterans warning of cultural missteps and competitive vulnerability.

Feb

3rd

2026

02:30

Cost Cutting, Emerging Tech, B2B Tag

Showmax struggles as Canal+ prioritises profitability

Ciao, Victoria from Techpoint here, Here’s what I’ve got for you today: Showmax struggles as Canal+ prioritises profitability Uber shuts down in Tanzania after nearly 10 years Telecoms regulator wants tax breaks to boost 4G adoption in Namibia Showmax struggles as Canal+ prioritises profitability Canal+, the French media giant that recently took over MultiChoice, is moving quickly to cut costs, and Africa’s creative industry is likely to feel the impact first.

Techpoint Africa

Jan

26th

2026

18:30

Emerging Tech, B2B Tag

Streaming trends to watch in 2026

New formats, viewing behaviours and industry moves are setting the scene for the year ahead, writes Leslie Adams, sales director at Reach Africa. Every new year brings a fresh wave of predictions about where streaming is headed, with experts peering into their crystal balls (or smart screens, for that matter) to try to foretell where audiences will go.

Jan

22nd

2026

02:30

Partnerships and Alliances, Emerging Tech, B2B Tag

Six Streaming Trends to Watch Out for in 2026

As South Africa celebrates 50 years of broadcast in 2026, we're rapidly becoming one of the most dynamic markets in the world, with mobile-savvy viewers who are quick to experiment and even quicker to adopt new habits.

Jan

20th

2026

18:30

Partnerships and Alliances, Emerging Tech, B2B Tag

6 Streaming Trends to Watch in 2026 - IT News Africa

Every new year brings a fresh wave of predictions about where streaming is headed, with experts peering into their crystal balls (or smart screens, for that matter) to try to foretell where audiences will go. As South Africa celebrates 50 years of broadcasting in 2026, we’re rapidly becoming one of the most dynamic markets in the world, with mobile-savvy viewers who are quick to experiment and even quicker to adopt new habits.

Jan

13th

2026

18:30

Partnerships and Alliances, New Offerings, B2B Tag

Showmax makes subscriptions easier with Baxi by Onafriq

By Prince Osuagwu, Hi-Tech Editor Showmax subscribers may no longer find payment for their subscriptions difficult as the outfit has simplified the process with Baxi by Onafriq partnership.

Jan

13th

2026

09:23

Partnerships and Alliances, B2B Tag

Showmax partners with Baxi by Onafriq for subscriber payments in Nigeria

African streaming platform Showmax has expanded its payment options in Nigeria through a partnership with Baxi by Onafriq, giving customers a more convenient way to subscribe. Existing Showmax customers can log into the Baxi by Onafriq app and select and pay for any of the Showmax plans. This update allows customers to complete their entire subscription process within the Baxi app, delivering a more efficient payment experience.

Jan

8th

2026

02:52

Showmax starts the year with a packed January

If you didn’t get all your streaming done during the holidays, then you can look forward to even more in January as local platform Showmax shows off what it has in store for the first month of the year.

Jan

7th

2026

18:17

Partnerships and Alliances, B2B Tag

Showmax Unlocks Easier Payments For Nigerian Subscribers

LAGOS – Showmax, one of Africa’s leading streaming service, has expanded its payment options in Nigeria through a partnership with Baxi by Onafriq, giving customers an easier and more convenient way to subscribe and stay connected to world-class streaming entertainment.

Independent Nigeria

Jan

6th

2026

18:30

Showmax Unlocks Easier Payments for Nigerian Subscribers via Baxi

Showmax, Africa’s leading streaming service, has expanded its payment options in Nigeria through a partnership with Baxi by Onafriq, giving customers an easier and more convenient way to subscribe and stay connected to world-class streaming entertainment.

Nigerian CommunicationWeek

Dec

27th

2025

03:28

Emerging Tech, B2B Tag

How Tech Powered the 2025 Christmas Experience

Christmas in 2025 felt different. Technology played a bigger role than it did in previous years, from early December planning to Boxing Day outings. Digital tools changed how people shopped, travelled, spent money and stayed connected.

Techeconomy Nigeria

Dec

24th

2025

11:32

Partnerships and Alliances, B2B Tag

Showmax and Baxi Collaborate to Make Subscription Payments Easier for Nigerian Viewers

Showmax has announced a new partnership with Baxi by Onafriq to enable seamless subscription payments for Nigerian customers. Starting December 22, 2025, users can conveniently pay for their Showmax plans directly through the Baxi app or Baxi POS agents, simplifying the process of subscribing and renewing their streaming services within a trusted financial platform.

BrandTimes Nigeria

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