Sichuan Radio & Television

Sichuan Radio & Television, also known as SRT, is a state-owned media conglomerate headquartered in China. Founded in 1960, the company employs approximately 290 individuals and functions as a tier 1 media tech buyer. It serves as the primary broadcaster for Sichuan Province, reaching an audience of over 90 million people. The company manages a diverse ecosystem that includes nine television channels and nine radio frequencies. SRT hosts the internationally recognized Sichuan TV Festival and the biennial Golden Panda Awards, which honor global excellence in film, documentary, and animation. The corporation implements a mobile-first strategy through its new media brand, Sichuan Guancha (Sichuan Observation), which has over 140 million followers and ranks among provincial short-video accounts in China. SRT also engages in ethnic and international communication, operating Kangba TV for Tibetan-speaking regions and maintaining co-production partnerships with global broadcasters such as NHK and various European production houses.