Zhejiang Media Group

Zhejiang Media Group, also known as ZRTG, Zhejiang Radio and Television Group, or ZMG, is a state-owned company headquartered in China. Founded in 2001 and employing approximately 5,000 individuals, the company reported $1.4B in revenue as of 2023. It operates as a tier 1 media tech buyer. The company specializes in broadcast television and radio, functioning as one of China's four largest television networks. It operates a comprehensive communication matrix comprising approximately 20 television and radio channels, led by its national satellite platform, Zhejiang Satellite TV (ZTV-1), which is known for its "China Blue" branding and franchises such as Keep Running and The Voice of China. The corporation integrates traditional broadcasting with high-tech production at the Zhejiang International Film and Television Centre, while also pursuing media convergence through its "China Blue Media Hub" and digital platforms like China Blue News and China Blue TV. ZMG's industrial reach extends to film investment via its listed subsidiary Zhejiang Huazhi Digital Media, international distribution through ZTV World, and specialized services in news, finance, and children's programming, serving audiences in the Yangtze River Delta and global Chinese communities.