Zhejiang Media Group

Zhejiang Media Group, also known as ZRTG, Zhejiang Radio and Television Group, or ZMG, is a state-owned entity headquartered in China. Founded in 2001, the group reported $1.1 billion in revenue as of 2023, functioning as a tier 1 media tech buyer. It operates as one of China's media conglomerates, recognized as the nation's fourth-largest television network behind CCTV, HBS, and JSBC. The group operates a comprehensive communication matrix consisting of approximately 20 television and radio channels, led by its national satellite platform, Zhejiang Satellite TV (ZTV-1), which features "China Blue" branding and variety franchises such as Keep Running and The Voice of China. The corporation integrates traditional broadcasting with high-tech production at the Zhejiang International Film and Television Centre, while simultaneously driving media convergence through its "China Blue Media Hub" and digital platforms like China Blue News and China Blue TV. Beyond content creation, ZMG's industrial reach extends to film investment via its listed subsidiary Zhejiang Huazhi Digital Media, international distribution through ZTV World, and specialized services in news, finance, and children's programming, supporting both the Yangtze River Delta and global Chinese audiences.