Singapore Tourism Board (STB)

Singapore Tourism Board (STB)

https://www.stb.gov.sg/content/stb/en.html

Singapore Tourism Board, also known as STB, is a state-owned entity headquartered in Singapore, founded in 1964. As a statutory board under the Ministry of Trade and Industry of the Government of Singapore, the organization is tasked with promoting the country's tourism industry.

Revenue

Founded

1964

Headcount

-

Headquarters

Singapore

Primary Segment

Other

Ownership

State Owned

News Summary:

Scoot and the Singapore Tourism Board (STB) launched the third edition of the "Singapore Superfans 2026" campaign on March 12, 2026, reimagining the Merlion as a playful, self-aware character. This creative social media challenge, #MerlionMadeMeDoIt, invites travelers across several markets to explore Singapore in new ways and propose viral photo-op moments, with top entries winning trips to Singapore worth up to SGD 3,500. The campaign, a partnership between the low-cost airline and STB, aims to encourage discovery beyond familiar sights and will culminate in a limited-time sale on Scoot flights. Earlier on March 11, 2026, Singapore Tourism launched its "We Don’t Wait for Fun" campaign, emphasizing the city's dynamic character where features like Michelin-starred hawker stalls and rainforests existing beside skyscrapers reflect a proactive approach to entertainment. This follows a March 9, 2026 report indicating that Asian cities, including Singapore and Hong Kong, are emerging as increasingly important hubs for Meetings, Incentives, Conferences, and Exhibitions (MICE) events, potentially due to rising geopolitical tensions in the Middle East.

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Mar

17th

2026

07:24

Capital Investment, B2B Tag

China, Kenya, and Singapore Lead the Charge in Tourism Recovery: How Visa-Free Policies and Strategic Partnerships Drive a Sixty-One Point Three Percent Surge in Global Travel, Setting a New Standard for Seamless International Tourism

China, Kenya, and Singapore have emerged as frontrunners in the global tourism recovery, demonstrating the powerful impact of strategic partnerships and progressive visa-free policies. These nations have played a crucial role in driving a remarkable sixty-one point three percent surge in global travel, setting a new benchmark for international tourism.

Travel And Tour World

Mar

17th

2026

05:19

Singapore Sees Tourism Boom Amid Rising Arrivals From China, Malaysia, India, Australia, South Korea And Philippines During Festive Travel Season — Key Trends Travelers Should Watch

Singapore tourism experienced a notable rebound in February, as the city-state welcomed a sharp rise in international arrivals fueled largely by Chinese travelers during the Lunar New Year season . The surge highlights how Singapore Tourism Surge In February Driven By China Travel Boom And Lunar New Year Festivities Across Asia is reshaping regional travel patterns, with the island nation strengthening its position as a leading Asian gateway.

Travel And Tour World

Mar

17th

2026

05:10

Singapore Targets Travelers Across India, Australia, China, Indonesia And Malaysia With An Experience-Led Tourism Strategy — A New Chapter In Destination Marketing Begins

Singapore, Australia, India, Indonesia, Malaysia, and China are at the heart of a fresh tourism push as Scoot and the Singapore Tourism Board reimagine one of the country’s most iconic symbols. In this newly unveiled campaign, the Merlion is no longer a static landmark but a lively digital personality encouraging travelers to explore beyond the usual.

Travel And Tour World

Mar

16th

2026

07:39

Chinese mainland visitor arrivals to Singapore up 61 pct year-on-year in February

SINGAPORE, March 16 (Xinhua) -- Visitor arrivals from the Chinese mainland to Singapore reached 432,330 in February, up 61.3 percent from the same month in 2025, the Singapore Tourism Board said Monday. Local media reported that the Chinese New Year holiday, which fell from Feb.

Mar

16th

2026

01:32

Singapore February tourism boosted by CNY holiday to 1.5M visitors, with Chinese visitation up 61%

Chinese visitors continued to be the largest source market for Singapore, with the February figure reaching 432,330, a yearly increase of 61.3 percent. The data from the Singapore Tourism Board highlight the city’s attractiveness to Chinese visitors during the Lunar New Year holiday, which this year fell fully in the month of February.

Asia Gaming Brief

Mar

12th

2026

18:30

Partnerships and Alliances

Scoot and Singapore Tourism Board Launch “Singapore Superfans 2026” Campaign Featuring the Merlion

Scoot and the Singapore Tourism Board introduce a creative campaign that reimagines the Merlion as a playful character. The social media challenge invites travellers across several markets to explore Singapore in new ways. Scoot, the low-cost airline subsidiary of Singapore Airlines, has partnered with the Singapore Tourism Board (STB) to launch the third edition of the Singapore Superfans campaign.

Mar

11th

2026

18:30

Partnerships and Alliances

Scoot and Singapore Tourism Board Recast the Merlion as a Protagonist in Singapore Superfans 2026 Campaign

Scoot and Singapore Tourism Board have launched the third edition of the Singapore Superfans campaign, featuring the Merlion as a self-aware, mischievous character. The campaign aims to encourage travellers to discover more of Singapore beyond its familiar sights. The Merlion-led challenge, #MerlionMadeMeDoIt, invites travellers to propose the next viral photo-op moment in Singapore, with top entries winning trips to Singapore worth up to SGD 3,500. The campaign culminates in a limited-time sale on Scoot flights to Singapore, giving audiences a timely reason to turn curiosity into reality.

Mar

11th

2026

18:30

Partnerships and Alliances

Singapore Tourism Launches ‘We Don’t Wait for Fun’ Campaign

Post Views: 0 Singapore has never been particularly good at sitting still. In a city where a hawker stall can earn a Michelin star and a rainforest can exist beside a skyscraper, waiting patiently for fun has never really been part of the national character.

eGlobal Travel Media

Mar

11th

2026

18:30

Emerging Tech, B2B Tag

Singapore Tourism Board, Scoot unveil campaign reimagining the Merlion

The Singapore Tourism Board (STB) and Scoot have rolled out the third edition of the Singapore Superfans campaign, using the Merlion as the central character to promote travel to Singapore across several markets. The campaign presents the Merlion as a character encouraging visitors to explore parts of the city beyond its most recognisable landmarks.

Mar

9th

2026

17:25

Asian hubs see MICE surge as geopolitical tensions cloud Gulf markets

Rising geopolitical tensions in the Middle East could reshape the geography of global business events, with Asian cities such as Singapore and Hong Kong emerging as increasingly important hubs for meetings, incentives, conferences and exhibitions (MICE).

Travel Daily Media

Mar

9th

2026

11:24

Singapore Tourism Board Moves Quickly to Alleviate the Impact of Middle East Airspace Restrictions by Offering a Special Flight Service to Muscat, Ensuring Travelers Can Reach Their Destinations Safely

Singapore Tourism Board moves quickly to alleviate the impact of Middle East airspace restrictions by offering a special flight service to Muscat, ensuring travelers can reach their destinations safely. In response to the widespread disruptions caused by the closure of airspace in the Middle East, which left many passengers stranded, the STB organized a timely and efficient solution.

Travel And Tour World

Mar

9th

2026

10:11

Poland Joins Ireland, France, India, Singapore, UK, And More In A Unified Effort To Bring Stranded Nationals Back From UAE, Saudi Arabia, Qatar, Bahrain, Israel, And More Amid Ongoing Strikes, Escalating Tensions, And International Crisis

Poland joins Ireland, France, India, Singapore, the UK, and more in independently organizing evacuation flights to bring back nationals stranded in the Middle East amid escalating strikes, political unrest, and airspace closures. As airlines suspended services and airports across countries like the UAE, Saudi Arabia, Qatar, Bahrain, and Israel faced disruptions, these governments acted swiftly to ensure the safe return of their citizens.

Travel And Tour World

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