Singapore Tourism Board, also known as STB, is a state-owned entity headquartered in Singapore, founded in 1964. As a statutory board under the Ministry of Trade and Industry of the Government of Singapore, the organization is tasked with promoting the country's tourism industry.
On April 23, 2026, the Singapore Tourism Board (STB) partnered with China-based travel platform Mafengwo to launch AI-powered multilingual visitor guides at Sentosa Sensory scape, Exploria, and Curiosity Cove at the Mandai Wildlife Reserve. This pilot program, running from April 18 to May 17, 2026, seeks to enhance how visitors explore Singapore’s attractions. Previously, on April 22, Singapore joined Malaysia and Vietnam in a $10 billion cruise initiative, which aims to transform Southeast Asia into a central hub for the global tourism industry as the region’s cruise market expands. Earlier, on April 19, STB collaborated with VML Singapore and airline Scoot to launch #MerlionMadeMeDoIt, a social-first campaign designed to influence how Gen Z travelers discover Singapore.
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