Singapore Tourism Board (STB)

Singapore Tourism Board (STB)

Singapore Tourism Board, also known as STB, is a state-owned entity headquartered in Singapore, founded in 1964. As a statutory board under the Ministry of Trade and Industry of the Government of Singapore, the organization is tasked with promoting the country's tourism industry.

Revenue

Founded

1964

Headcount

-

Headquarters

Singapore

Primary Segment

Other

Ownership

State Owned

News Summary:

Singapore continues to be recognized as a transit hub, cultural melting pot, and safe city, maintaining its appeal on global travel checklists. This follows the Singapore Tourism Board (STB) and Grab launching a three-month campaign on September 5, 2026, running from August to October, aimed at encouraging exploration of Singapore’s precincts and after-dark activities. The campaign is part of a Memorandum of Understanding signed last year, committing both organizations to collaborate on marketing, data insights, tourism product enhancements, and event support. Earlier, on September 4, 2026, news emerged of the Greater Sentosa Master Plan, which involves the "most ambitious reinvention" in the island playground's over five-decade history, intending to make it bigger, greener, smarter, and more accessible. The Grand Prix Season Singapore (GPSS) 2026 is also set to extend Formula 1 experiences beyond the race circuit across Singapore from October 2 to 11, as announced on September 3, 2026, offering motorsport, retail, esports, dining, nightlife, and entertainment. Previously, on September 1, 2026, Live Nation revealed "Grange House" as the name for its new 3000-capacity venue on Orchard Road, with an anticipated opening by mid-2027.
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