Singapore Tourism Board, also known as STB, is a state-owned entity headquartered in Singapore, founded in 1964. As a statutory board under the Ministry of Trade and Industry of the Government of Singapore, the organization is tasked with promoting the country's tourism industry.
On August 21, 2026, the Singapore Tourism Board (STB) and digital travel platform Agoda renewed and broadened their strategic partnership through a three-year Memorandum of Understanding (MOU). This expanded collaboration moves beyond joint destination marketing to include new areas such as data technology and AI-powered travel innovation. Previously, on August 17, 2026, Singapore's tourism sector reported record S$32.8 billion in tourism receipts for 2025. This achievement occurred despite international visitor arrivals reaching 16.9 million, which remained below the 2019 figure of 19.1 million, indicating a structural shift in the sector.
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