Singapore Tourism Board, also known as STB, is a state-owned entity headquartered in Singapore, founded in 1964. As a statutory board under the Ministry of Trade and Industry of the Government of Singapore, the organization is tasked with promoting the country's tourism industry.
On June 25, 2026, the Global Wellness Institute (GWI) reported Singapore's wellness economy reached US$23.2 billion, advancing to 37th globally from 42nd in 2021, when it was valued at US$15 billion. This followed the June 21 announcement that Glow Festival by Prudential expanded its partnership with Sentosa for its largest edition yet, scheduled from July 10-19, 2026. The festival will feature over 70 wellness sessions across six immersive zones, alongside performances by global music icons Jason Derulo and Alessia Cara. Earlier, on June 18, Singapore Tourism Board (STB) data indicated a 1.2% year-over-year decrease in visitor arrivals to 7.00 million from January to May 2026. Overnight visitors declined 2.2% to 5.10 million, with the average length of stay slipping 2.3% to 3.41 days. On June 17, 67 finalists were shortlisted for the Singapore Tourism Awards 2026, recognizing innovation and service excellence within the city-state's visitor economy.
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