Singapore Tourism Board, also known as STB, is a state-owned entity headquartered in Singapore, founded in 1964. As a statutory board under the Ministry of Trade and Industry of the Government of Singapore, the organization is tasked with promoting the country's tourism industry.
On March 31, 2026, Indian hip-hop artist DIVINE released the music video "Saucy," filmed in Singapore, leveraging the city-state as a cultural backdrop to engage a generation. Previously on March 26, Pan Pacific Hotels Group (PPHG), a Singapore-headquartered hospitality firm, introduced its "Every Meeting Matters" global MICE (Meetings, Incentives, Conferences, and Exhibitions) campaign, aiming to bolster the business events sector and the broader tourism landscape in Asia-Pacific. Earlier on the same day, the Singapore Tourism Board (STB) and Visa initiated a collaboration called “More Value Per Tap” to enhance the travel experience for Indian tourists visiting Singapore, offering exclusive benefits like discounted airfares, shopping privileges, and contactless payment options. On March 25, Kenneth Lim of the Singapore Tourism Board was named a jury head for the APAC Effie Awards, alongside NAB CMO Natalie Lockwood.
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