Singapore Tourism Board, also known as STB, is a state-owned entity headquartered in Singapore, founded in 1964. As a statutory board under the Ministry of Trade and Industry of the Government of Singapore, the organization is tasked with promoting the country's tourism industry.
Singapore's Meetings, Incentives, Conventions, and Exhibitions (MICE) industry has demonstrated resilience despite the ongoing Middle East crisis, which has impacted travel accessibility and cost. Industry players and observers on April 30 noted the sector's increasing regional focus and Singapore's strong reputation among event organizers. Earlier that day, the Singapore Tourism Board (STB) reported a strong performance for the city-state's travel and tourism sector, with a steady rise in both hotel performance and international visitor arrivals. This growth occurred amid geopolitical tensions and global travel uncertainty, reinforcing Singapore's position as a leading travel hub in Asia. Previously, on April 29, the STB introduced AI-powered robodog guides as a pilot initiative across Sentosa and Mandai Wildlife Reserve to transform visitor experiences. These four-legged ambassadors, first detailed on April 28, guide, entertain, and interact with visitors in multiple languages, utilizing China-based tech partner Mafengwo’s content ecosystem to deliver curated storytelling and real-time assistance in English and Mandarin.
Subscribe for full access to Singapore Tourism Board (STB)'s products in full detail
Subscribe for full access to Singapore Tourism Board (STB)'s revenue in full detail
Subscribe for full access to Singapore Tourism Board (STB)'s products in full detail 
