Snowplow Analytics, a privately owned company founded in 2012 and headquartered in the UK, provides enterprise cloud-based behavioral analytics and data management solutions. As of 2023, the company employs approximately 160 people and reported revenues under $25 million. Its services target various sectors including broadcast and media, retail, travel, education, and software as a service (SaaS).
McKinsey estimates that organizations excelling at search personalization generate 40% more revenue than competitors. A customer achieved an additional £2 million in annual profit from search personalization. In January, the LangChain team introduced the concept of "ambient agents." A blog post discussed AI agents engaging with websites and applications on behalf of customers, using the example of a luxury AI agent specializing in skincare. Traditional ecommerce search is noted as failing users due to overwhelming results, leading to frustration, abandoned searches, and lost conversions. The emergence of AI-powered agents, such as OpenAI's Operator, capable of browsing the web and performing tasks for users, presents a challenge for websites not optimized for these digital assistants.
Snowplow's customers primarily consist of entertainment Providers, telecoms and software Development companies. Examples of Snowplow's customers include Xfinity, OneFootball and Paramount Global.
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