Snowplow Analytics, a privately owned company founded in 2012 and headquartered in the UK, provides enterprise cloud-based behavioral analytics and data management solutions. As of 2023, the company employs approximately 160 people and reported revenues under $25 million. Its services target various sectors including broadcast and media, retail, travel, education, and software as a service (SaaS).
Snowplow published an article comparing server-side and client-side tracking, noting their respective strengths and weaknesses regarding data capture and privacy. A separate article discussed best practices for event data management, emphasizing the creation of structured, governed, and high-quality data pipelines. Another article highlighted the reactive nature of most data quality monitoring and the challenges in addressing issues promptly. Finally, Snowplow released a guide explaining how accurate, trustworthy, and well-structured data is crucial for the effective use of generative AI tools, and how Snowplow contributes to this goal by delivering clean behavioral data into Snowflake in real time.
Snowplow's customers primarily consist of software Development, telecoms services and entertainment Providers companies. Examples of Snowplow's customers include Paramount Global, OneFootball and Comcast Xfinity.
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