Snowplow, a privately owned company headquartered in the UK, was founded in 2012 and employs approximately 160 individuals. The company reported $15.3M in revenue as of 2024. Its main product is enterprise cloud. The company specializes in behavioural analytics and data management, serving industries such as broadcast and media, retail, travel, education, and SaaS.
The Snowplow team on June 23, 2026, shared key takeaways from Databricks' Data + AI Summit 2026 in San Francisco, highlighting AI's context problem over an intelligence problem after attending alongside approximately 30,000 data professionals. Previously, on June 22, Snowplow announced its recognition by Snowflake as a leader in The Modern Marketing Data Stack: Governing the Agentic Enterprise for the third consecutive year, an announcement made at Cannes Lions 2026. This follows the company's release of a blueprint on June 12, detailing "Enabling Agentic Analytics with Snowplow + Databricks Genie" to democratize data through natural language analytics, which emphasized the importance of underlying data for accurate AI agent responses. Earlier in June, on the 10th, Snowplow participated in Snowflake Summit 2026 in San Francisco, where its team joined thousands of data leaders, engineers, and AI practitioners.
Snowplow's customers primarily consist of telecoms and entertainment Providers companies. Examples of Snowplow's customers include Paramount Skydance Corporation, Comcast Xfinity and Cox Communications.
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