Snowplow, a privately owned company headquartered in the UK, was founded in 2012 and employs approximately 160 individuals. The company reported $15.3M in revenue as of 2024. Its main product is enterprise cloud. The company specializes in behavioural analytics and data management, serving industries such as broadcast and media, retail, travel, education, and SaaS.
Snowplow achieved ISO 42001 Certification on August 26, 2026, reflecting its commitment to responsible AI governance, particularly as inquiries about AI governance become standard in vendor reviews. Previously, on August 18, 2026, the company introduced new ML training datasets within its Signals product. This feature allows users to build labeled training tables directly from already defined attribute groups, eliminating the need to rebuild attribute definitions against historical data for behavioral model training or maintain a separate modeling layer.
Snowplow's customers primarily consist of entertainment Providers and telecoms companies. Examples of Snowplow's customers include Cox Communications, Paramount Skydance Corporation and Comcast Xfinity.
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