Snowplow

https://snowplow.io/
https://www.linkedin.com/company/snowplow/

Snowplow is a privately owned enterprise cloud company founded in 2012 and headquartered in the UK. The company specializes in behavioral analytics and data management solutions for various industries, including broadcast and media, retail, travel, education, and SaaS. Snowplow's platform enables businesses to collect, process, and analyze customer data to gain insights into user behavior, improve customer experiences, and optimize marketing campaigns. As of 2022, the company has over 160 employees and generates less than $25 million in annual revenue.

2023 Revenue

Founded

2012

Headcount

151

Headquarters

Primary Segment

Enterprise cloud

Ownership

Privately Owned

Deployments

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Snowplow offers products in the connectivity and cloud industry. Snowplow's product portfolio comprises of enterprise cloud.

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Snowplow's revenues were less than $25M in 2023. All the revenue comes from data harmonisation and management.

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Dec

17th

2024

18:30

Artificial Intelligence

‘Tis the Season for Data Quality’: Unwrapping Snowplow's Data Quality Roundup for 2024

As we wrap up 2024, we're celebrating a transformative year in data quality - one where we've helped organizations shift their data governance "left," catching and preventing issues before they become costly downstream problems. Through our Data Product Studio, we've delivered a host of new tools that enable teams to lead with data quality.

Snowplow

Dec

15th

2024

18:30

Introducing Git-Backed Management of Snowplow Data Products

We're excited to announce the expansion of Snowplow's snowplow-cli capabilities to include data products, providing organizations with comprehensive Git-based workflow management for their entire tracking design process. This release builds on our existing Git-backed workflows for data structures, adding support for source applications, data products, and event specifications.

Snowplow

Dec

9th

2024

18:30

Caretta Research_Monitor Company

Snowtype: Enhanced Client-Side Validation and Multi-Platform Support

Today we're announcing several new features and improvements to our tracking code generation tool, Snowtype. These expanded capabilities and multi-platform support empower developers to catch data quality issues instantly during development, eliminating the need for downstream cleanup while working across web, mobile, and server environments.

Snowplow

Dec

4th

2024

18:30

ESG, Artificial Intelligence, Robotics, Caretta Research_Monitor Company

What is a Data Flywheel? A Guide to Sustainable Business Growth

‍“The important thing about the chat bot, the customer service, is partly about the fact that you can automate. But it’s mostly about the data flywheel. You want to capture the conversation. You want to capture the engagement in your data flywheel.

Snowplow

Nov

25th

2024

18:30

Big Data/Analytics

How Secret Escapes Transformed the Travel Booking Experience with Snowplow, AWS, and Snowflake

"Snowplow gave us what we needed: a single source of truth.

Snowplow

Oct

28th

2024

18:30

Introducing Snowplow JavaScript Tracker v4: Enhancing Performance, Simplifying Tracking, and Improving APIs

We’re excited to announce the release of Snowplow's JavaScript Tracker v4, which delivers a 3x performance boost in event tracking speed, introduces modern web capabilities through Fetch API integration, and provides enhanced control over data collection through new filtering functionality.

Snowplow

Oct

28th

2024

18:30

Artificial Intelligence

The Power of Behavioral Data for Real-Time Personalization

Organizations are starting to realize the value of real-time data to power data products with increasing levels of personalization and tailored experiences.

Snowplow

Oct

24th

2024

18:30

What is Digital Analytics? A Simple Guide

In this post, we’re going to dive into the world of digital analytics. The practice of digital analytics has been around since the early days of the internet. In the mid-1990s during the rise of the internet, webmasters would track metrics like page views, hits, and visits through log file analyzers.

Snowplow

Oct

21st

2024

18:30

Robotics

Introducing Git-Backed Management of Snowplow Data Structures

Today Snowplow announces snowplow-cli , a command-line (CLI) tool that makes data structures management local-first and version-control-friendly. This new tool integrates with Snowplow's data structure APIs, enabling teams to implement documented approval workflows in platforms such as GitHub via pull requests while controlling the full lifecycle of their data structures via automations such as GitHub Actions.

Snowplow Analytics

Oct

17th

2024

13:46

Big Data/Analytics

The Digital Analytics Technology Landscape: Evolving Infrastructure and Tools for Data Leaders

Since 2010, the digital analytics technology landscape has changed a lot. In the beginning, packaged, third-party analytics tools like Google Analytics and Adobe Analytics were the gold standard for web analytics. But now, new possibilities have emerged with the widespread adoption of cloud technologies, real-time processing, and advanced analytics.

Snowplow

Oct

15th

2024

18:30

Introducing Spark Support for Snowplow's dbt Models: Enhancing Data Lakes

We are thrilled to announce the release of Apache Spark support for Snowplow's dbt models, marking a significant leap forward in behavioral data management within data lake environments. This new feature empowers organizations to manage and process vast volumes of data, unlocking valuable behavioral insights at scale without increasing operational costs.

Snowplow

Oct

15th

2024

13:42

ESG

Future-Proof Your Data Pipeline: Key Considerations for Scalable ETL, ELT, Reverse ETL and Stream Workflows

As businesses increasingly rely on data to drive decisions, managing large-scale data pipelines has become a common challenge. Issues such as data fragmentation, real-time processing demands, data quality concerns, scaling difficulties, and cost control are critical barriers to success.

Snowplow

Snowplow's customers primarily consist of telecoms and video business systems companies. Examples of Snowplow's customers include OneFootball, Xfinity and Paramount Global.